Category: Tips and Guides
While working as a Graphic Designer for the last 15 years, I have been lucky to talk with prospective, new and existing clients everyday about their design needs and projects they would like me to work on for their businesses. The one thing that they all have in common, is that no one has the same definition of what a graphic designer is.
Working with a Graphic Designer for the first time, might be a little daunting if you are not familiar with how the process will flow. It is so important that you know what to expect from the outset and how you can contribute to the design process, so that your design project results in a powerful brand message for your business or organisation.
Communicating with you at every step of the creative process ensures that we are on the same page and working together to ensure the best design outcome for you and your business. My ultimate goal is to create a design that will be a long lasting investment for your business.
It’s a strange world we now find ourselves living and working in, with many of us moving our daily work life into our homes as we stay isolated and safe.
We may be sharing make-shift office space with our partners, sharing the wifi with teens, making sure young children are supervised and kept entertained, ensuring homework is completed on time, conducting meetings online and all the while missing the ‘team’ feel of the usual working environment.
Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.
The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.
The words ‘font’ and ‘typeface’ are often used interchangeably, but mean different things to your average graphic designer.
A typeface is the creative design of lettering and symbols in a particular style or theme. A font is the vehicle that delivers this artwork to your desktop for use.
Your logo artwork files provided by your graphic designer should include a Style Guide for you to reference when needing guidance on using your logo artwork and associated typefaces. Details about the font used to create your logo and guidance on what secondary fonts should used, may also be included.