Category: Design Tips

Why Annual Reports are Windows into Organisations’ Souls

25 February 2019 Annual Report Design Geelong - Geelong Chamber of Commerce 2017 Annual Report

You can tell a lot about an organisation by its annual report. Of course, clearly written and relevant information and data are essential for a professional and useful annual report. However, annual report design [link] should not be overlooked.

An annual report is a core document for any company, public authority or not-for-profit agency. It showcases your work, achievements and priorities while reaching out to your members, sponsors, donors and clients. Continue reading

Ask your Geelong Graphic Designer:  What is a brand style guide? And why do I need one?

14 January 2018

Ask your Geelong Graphic Designer how to help your business stand out and we will tell you that every business wants to stand out from the crowd – however it takes more than just a sharp logo to really make your business shine.

If you take a look at some of the Australia’s biggest brands, you will quickly notice that they consistently use the same fonts, the same colours, the same artwork elements, the same style of photography and placement of their logo.  All of this does not happen by accident or coincidence.  Businesses that invest in the development of a style guide and put their guide into action – get noticed!

Brand consistency – is the key to easy and fast recognition of your brand with your target audience. Your Geelong Graphic Designer will be your most valuable partner in the development of your brand style guide.

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What is a call to action?

28 May 2017

As your graphic designer, a ‘call to action’ is a way of encouraging your audience (for example: someone reading your brochure, advertisement or visiting your website) to take a specific course of action based on your direct recommendation.  This might be a “call now” line of text next to your phone number. Or perhaps your call to action is a “get a free quote” if would like people to email you for a quotation.

Encouraging prospective customers to undertake some kind of action as a result of seeing a recommendation on your collateral gives your designed marketing collateral a huge power boost!

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Annual Report Graphic Design Geelong

22 April 2017

Most often, an annual report regarded as a very large, wordy document that no one ever really reads and is sometimes simply completed to satisfy legal or reporting requirements for organisations.

If professionallly designed annual repors were the more common, we at Martlette believe that more people would not only read them, but would learn a great deal about organisations and their impact on the world around us. By bringing Martlette’s creativity on board for your next annual report, you can be assured that your content will be brought to life in a way that encourages your readers to digest ‘the year that was’ for your organisation.

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Less is ALWAYS more…

3 March 2017

Your audience only has so much time and attention to dedicate to your brochure, website, poster or marketing collateral.  Whether your graphic design is creating your print ad designs, stationary or or business brochure, less is ALWAYS more. Your message and brand design needs to clean and pack some punch to get noticed and the way to do this is “keep it simple”.

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