Category: Case Studies
Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.
The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.
When working with a not-for-profit agency, designing for impact has a whole new level of importance. The role of graphic design in fundraising cannot be understated.
Recent research shows a decline in the proportion of Australians giving to charity. Therefore, the need to grab attention and engage with people to attract donations is more critical than ever. Continue reading
The latest from the studio..
from interior designers, to the land of gourmet cheese and beef, to local surf board sale events!
At Martlette, supporting the community in which we work and live is important to us. Each year we support one worthwhile organisation in their work by donating design services to help achieve their goals.
In 2017, we partnered with the Geelong Chamber of Commerce as a Silver Partner and loved working with them to bring their brand to life after their new logo was designed in late 2016.
This year, we have chosen to work with the Barwon Health Foundation and help them raise much needed funds for the development of the Kids Rehabilitation Centre.
Good graphic design requires designers spending time familiarising themselves with their clients – their likes and dislikes, their products and services, their ambitions and aspirations, their market and clientele. Research is paramount in graphic design so designers can create work that makes the right impression and stands the test of time.