Yearly Archive: 2019
Are you on the hunt for a graphic artist who can deliver something unique for your business? If the answer’s yes, then Martlette is your experienced graphic artist, located in Geelong, just outside of Melbourne, Victoria.
No matter the industry these days, competition is red hot for customers and clients. It feels like new businesses pop up weekly in Geelong, all with new looks and ideas that consumers are often drawn to via either curiosity or crave for change. First impressions are pivotal, and the professional Geelong graphic design team at Martlette can help you change or re-brand of your logo and business collateral to keep up with the shiny, new business trying to swoop in on your business.
At Martlette, we bring the most imaginative and creative designs to life to make sure your business stands out.
One of the most essential tools for promoting your business when meeting with prospective clients ‘face to face’ is your business card. We believe that the design and print quality of your business card is what makes your first impression count. What impression are you making on potential customers when you give them your business card?
The words ‘font’ and ‘typeface’ are often used interchangeably, but mean different things to your average graphic designer.
A typeface is the creative design of lettering and symbols in a particular style or theme. A font is the vehicle that delivers this artwork to your desktop for use.
Your logo artwork files provided by your graphic designer should include a Style Guide for you to reference when needing guidance on using your logo artwork and associated typefaces. Details about the font used to create your logo and guidance on what secondary fonts should used, may also be included.
Following an in depth creative briefing process with our clients, we are always excited to present a selection of initial logo design concepts to a client for the first time. The initial feedback we receive is often the most valuable conversation we have in the development of a logo design, as it can identify what the client wants and doesn’t want.