Affectionately referred to as the new “Skin Shammy” on the block, The Cleansing Cloth need to stand out in an overcrowded online skincare market. Research into where The Cleansing Cloth fits and where its online market shops, informed a strong creative brief for the design of the brand, packaging and supporting promotional collateral, including print collateral, social media post designs, point of sale, website artwork and much more.
The Cleansing Cloth brand design features a logo that is clean, simple and instantly recognisable. Much like this amazing cloth really.
Featuring a soft, yet comforting colour palette, the brand rolled out to supporting collateral designs that appeals to an audience seeking simple solutions to soft, clean skin.