Professional Corporate Report Design – Surf Coast, Victoria
A Case Study:
As part of its marketing strategy, Go Ride A Wave commissioned Martlette to design a professional corporate profile document to showcase its business to potential stakeholders and customers.
The objectives of the corporate profile design were to:
- Highlight the unique features of Go Ride A Wave’s services and offerings.
- Showcase the company’s commitment to safety and sustainability.
- Illustrate the company’s achievements.
The design process for the professional corporate report involved several stages, including research, planning, design, and review. Having worked with the team at Go Ride A Wave for some years now, I was able to quickly understand Go Ride A Wave’s business operations, competition, target audience, and service offerings and develop a design concept that would appeal to its target audience.
A combination of graphic design and copywriting techniques were employed to create a visually engaging and informative document, featuring consistent brand colour scheme, dynamic typography, custom illustrations and high-quality imagery. The copywriting was concise and focused on highlighting the company’s unique features and value proposition
The final design highlights Go Ride A Wave’s unique features, including its highly experienced and qualified instructors, comprehensive range of services, and commitment to safety and sustainability. It now provides a powerful marketing tool for Go Ride A Wave when securing new bookings and client relationships and positions them as a leading surf school and equipment hire company in Surf Coast, Victoria.