Women’s Health and Wellbeing Barwon South West

It’s always lovely to welcome a new client to the Martlette studio and the team at Women’s Health and Wellbeing Barwon South West in Warnambool, have been no different!

With their website recently launched and their AGM approaching, Women’s Health and Wellbeing Barwon South West approached me to design a range of materials to clearly communicate their strategic direction and create a visual design aimed at communicating the term ‘Intersectionality’.

Their Strategic Plan, Strategy Document and Intersectionality diagram were designed with brand consistency in mind.

Sparking my creativity in particular, was the work completed on the diagram, that needed to provide a visual representation of what the term means in its application across publications by the team. The diagram needed to include a diverse representation of women at the centre of the illustration, which is circled and intersected with a variety of identities.

Intersectionality is defined by Women’s Health and Wellbeing Barwon South West as follows:

We adopt an intersectional approach to our work. This acknowledges that people experience layers of discrimination and disadvantage based on their identities and lived experiences. As a group, women share similar experiences of discrimination, harassment, sexism, inequality, and oppression on the basis of their sex and gender. Other forms of systemic oppression and discrimination – such as racism, colonialism, class oppression, homophobia, transphobia, biphobia, ableism, and ageism – intersect with and impact on women’s experiences of gender inequality.

The approved illustration is included in the Strategic Plan that I also designed for them and provided colour and shape inspiration for the design of this and the Strategy document.

I am so pleased to have received the following feedback upon completion of this project:

Cheryl stepped in and completed a job for us at something like the 11th hour. Working within these limits Cheryl’s still demonstrated a great commitment to clarity and to listening!

Clarity: this is reflected in Cheryl’s clear communication and established process. She invests in understanding what you are looking for; respects that many of us have very limited design language, so she helps us find words and translate our grand hopes into tangible concepts; and she brings you along in the creative process….

Listening: This ‘super power’ is featured in Cheryl’s promotional materials and reflected beautifully in her work and how it develops in response to your feedback.

In addition Cheryl is timely, delivering on time and to a great standard. We had a beautiful first experience working with Cheryl and will work with her again, for sure!

Emma Mahony – Chief Executive Officer

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