We were very excited at the opportunity to work with Valerie’s Pantry and not just because they are around the corner from the Martlette studio. Valerie’s Pantry is stocked with an incredible selection of bulk wholefoods, liquids + spices and fresh local produce, pantry essentials, and non toxic and chemical free home and body products. A brand new High Street retailer in Belmont, Geelong – with a difference! Valerie’s pantry are passionate about celebrating the community it serves, good food, the environment and being a store you feel good about! What’s not to love! So when it came to designing a logo, we were inspired by the old fashioned focus on customer service and products that do us good. The store is named after the owner’s grandmother, so the logo needed to pay respect to a woman whose passion for life has inspired the launch of Valerie’s Pantry and all that it believes in.
The Valerie’s Pantry logo has been designed to celebrate the ‘old fashioned’ style and focus on natural and wholesome products of the store. The vintage green has been inspired by some of the old decor of the store building and to give the feeling of freshness and light. The herb illustration gives a hint of what is in store and adds to the vintage style of the logo. The logo is supported by its strong and authentic tagline “thoughtfully chosen wholefoods” – which sums up the store perfectly.