King Island Council

King Island Council is a local government body in Tasmania, encompassing King Island and the adjacent minor islands within Bass Strait, in the north-west of the state.

After visiting this amazing and unspoilt landscape in 2017, we have worked on a number of print and online design projects to assist in communicating a strong brand message from King Island – the first of which was its visual identity and brand mark based on the historical elements of the original coat of arms for King Island.


“King Island Council has embraced its history in a marketing strategy designed for the future. The Coat of Arms references local fauna and industry and was granted in 1973 by the College of Arms in London. Historical elements from the Coat of Arms will be adapted for a contemporary context in a bid to meet the modern needs of King Island while acknowledging its past. Historical elements from the Coat of Arms will be adapted for a contemporary context in a bid to meet the modern needs of King Island while acknowledging its past.”

The King Island Advocate


Martlette has since worked closely with the King Island Council team on a wide range of supporting brand collateral, including:

  • Staff and Councillor business cards
  • Stationery and report templates
  • 2017-2018 and 2018-2019 Annual Reports
  • King Island Council website
  • Infographic and map illustrations
  • Way finding and event signs