Working with both agricultural and international textile companies, the new brand design for Endeavour Wool Exports had to speak to two very different audiences about its strong values and high standards of service delivery.

The briefing process was an exciting stage of the brand design, as we explored possibilities for visual style, iconography, type and colour palette.

The final brand and logo artwork provides an abstract and strong representation of wool, together with a strong and confident type. The new colour palette, builds on the greens used in the old brand and logo design, to ensure continued recognition among clients and professional networks of Endeavour Wool Exports.

Following the logo design, I worked with Endeavour Wool Exports on the design of business cards, box bins for Wool Trade events and auctions, their Wool Classers order books, magazine print advertisement, Semi Trailer truck curtains and their new website.

Endeavour Wool Exports is one of Australia’s largest buyers of Aussie wool, providing Australian and international clients alike, with personalised service and quality wool.