Martlette’s expertise as a graphic designer extends to both print design and web-based design, including logo design, website design and templates, signage, packaging, online advertising, e-Newsletter template design, brochures, annual reports, social media design, business cards and more. We have a wide range of design services to suit all your graphic design needs in Geelong. As a graphic artist, Martlette can even provide illustration for your Geelong brand. Drop us a line to discuss how we can help make your next creative project soar!
Are you a web developer looking to work with a professional web designer? Or are you a copywriter looking for a graphic designer to collaborate with? We love to team up with talented people who understand the value that intuitive and engaging graphic design can bring to projects. Contact us to chat about how we can work together.
Martlette works tirelessly to create designs that inspire, spark interest, reach your target audience and ultimately sell your service or product. Big or small, Martlette can help your visual brand soar! Martlette’s clients are located across Australia in places including Geelong, Wagga Wagga, Sydney, Cairns, Melbourne, Darwin, Torquay and the Surf Coast and more! Browse our graphic design portfolio to see some of our recent work.
Whether you run a small or large business needing a logo design, Martlette will work with you to create a fresh design that suits your needs perfectly. Brochures, packaging design, business card designs, catalogues, stationery, annual reports; these are just some of the designs we work on! We have a wide range of graphic design services including website designs, digital designs, social media designs and any kind of online artwork needed. Everything from banners to advertisements to signage.
Peruse our portfolio to view examples of our work, and take a moment to learn more about Martlette graphic designers in Geelong. Contact us to chat about any of our services.
Find out more about Martlette and contact us for our Geelong graphic design services including website design, logo design, print packaging and much more!
Everything from print designs like brochures and business cards, to website and digital design, signage and more. See our Geelong graphic design services page to read the full extent of what we offer. Please don’t hesitate to contact us for any custom designs you have in mind too. See our portfolio for examples of our work.
Yes, absolutely! A logo – whether it’s for a small business, large workplace, non-profit organisation or start-up – is an essential part of your branding and we can certainly help with that!
Yes – Martlette adores illustration! Talk to us about your project today!
As a graphic designer, fresh design, creativity, professionalism and reliability are important to us. Something which we really feel strongly about is reliability and when you work with us you will see this in action. We value working with our clients to achieve designs that suit your business.
It depends! There are a lot of factors to consider when quoting and every business has different needs. For instance, a large organisation may need numerous and comprehensive concepts offered while a smaller business may require less consultations. All quotes are specific to your project. Please contact us and we will quote you as quickly as we can.
Martlette is proudly a small business – our size means we are small enough to focus on your business and give the attention required without the overheads of a large agency.
Our business hours are 9am to 4pm, Monday to Friday.
Ah, very good question! We dedicated our first blog to our explaining our unique name, check it out!
Martlette was born out of a desire to deliver affordable and accessible graphic design services. Cheryl Martin started Martlette in 2012 as a natural progression from her experience working as a graphic designer under her own name.
Reliability underpins everything Martlette does. We have a few other points of difference, too…
We specialise in website design, logo design, print and packaging design and much more. See our FAQs for more information and be sure to contact us for all your graphic design needs in Geelong and beyond.
Martlette is a Community Member of Flying Solo, a solo, micro and small business community home to over 85,000 Australian businesses. Check out our profile page and drop us a line. We would love to connect with you!
Mobile: 0408 809 368
Phone: 03 5243 6631
Location: Belmont VIC 3216
Monday – Friday: 9am – 4pm
Throughout the month of September, the Martlette studio will be closed while I take advantage of some important professional development and creative opportunities. If you already have a project booked into the Martlette studio calendar, you will have already received an email from me to assure you that your project and agreed timelines will not be impacted.
I am back in the studio on Tuesday 1st October 2019 and look forward to chatting with you about your project, on my return.
If your next project is in need of some ‘creative flight’, call us to find out how we can swoop in and help!
To discuss your next project, request a quote or simply just to say “hello”, please email us.
By engaging the services of Martlette, you are forming a legally binding contract with and/or it’s affiliated companies, for products and services, and you agree to be bound by the following Terms and Conditions. It is important that you please take time to read through thoroughly and ensure you fully understand these terms and conditions and their implications before you commence any project with Martlette. Engaging the services of Martlette constitutes acceptance of the below terms and conditions.
Please also note that from time to time Martlette may need to alter these terms and conditions without notice. Please contact Martlette if you do not understand any of the terms or conditions set out below.
As a user of the Martlette website, you agree not to reproduce, retransmit, disseminate, sell, publish, broadcast, or otherwise use any material from this site without our express prior written consent.
This Agreement is between Martlette and the Client. These Terms of Trade (‘Terms’) apply to every order for products and services (‘works’) the Client places with Martlette except where Martlette agrees in writing signed by an authorised officer of Martlette that all or part of these Terms do not apply. These terms prevail over any written terms and conditions of the Client (if any) and where there are inconsistencies between these Terms and the terms contained in any order these Terms prevail unless accepted in writing. These Terms do not create an obligation on or a promise by Martlette to supply works. On the receipt of these Terms and either the placement of any order or the payment of the deposit constitutes full acceptance of the Client to the Terms.
(a) Nothing in these Terms creates any relationship of employment, agency or partnership between the Client and Martlette .
(b) In these Terms, ‘works’ means all graphic s created and supplied by Martlette , including but not limited to artwork, logos, websites, brochures, branding, typography and prints by Martlette to the Client or a third party nominated by the Client.
(a) Where the Client submits an order for works, Martlette shall not be deemed to have accepted such orders unless it does so in writing or otherwise commences performance of the order.
(b) Formal acceptance and confirmation of the order will include time frames, property addresses, payment requirements, and any additional conditions special conditions to the Terms between the parties.
(c) The confirmation form and order may be received by email but where an order is received by telephone Martlette will confirm the details of the order in writing. If the Client does not respond within 5 days of the order confirmation the Client is deemed to accept the written confirmation by Martlette .
(a) A non-refundable deposit of 50% of the fee is required on the placement of the order. The 50% balance of the order will be paid within 7 days of the date of the Martlette invoice or upon delivery of the product or services, whichever occurs first.
(b) Payment can be made by direct deposit or cheque to Martlette .
(c) Original works will not be delivered to the Client until payment or evidence of payment has been received by Martlette .
(d) Any amounts outstanding after 14 days will incur interest of 5% for each week that the payments remain outstanding.
(e) An account shall be considered to be in default if it remains unpaid for 30 days from the date of invoice or the Client has stated expressly that they do not intend to pay an invoice by Martlette , unless prior arrangements have been made. Martlette shall at its sole discretion suspend any and all services provided to the client by Martlette or its subsidiaries (including but not limited to hosting, websites ed files, concepts, artwork, and email) and employ debt collection measures until the total outstanding balance has been paid in full. The Client will be liable for all collection and solicitor’s fees.
(f) Martlette reserves the right not to release the works until payment has been cleared into the nominated bank account.
(a) All quotes given by Martlette will be valid for 30 days from the date of the quote.
(b) If the Client’s final specifications change from the original specifications made for the quotation, Martlette reserves the right to vary the quoted cost.
(c) All quotes provided will change if start and finish times are amended by the Client.
All amounts quoted by Martlette are GST exclusive unless otherwise stated. The Client will be liable to pay GST in addition to the amount quoted where a taxable supply is made by Martlette .
(a) Where requested by Martlette , the Client must provide to Martlette all information and materials required to complete the work in accordance with any agreed specification, including but not limited to: (i) Photographs; (ii) Written copy; (iii) Logos; (iv) Written material; (v) Graphic material; (vi) Any other relevant material; and (vii) Usernames and passwords for domain and website hosting services that are already established in order to upload or edit existing websites.
(b) The Client warrants that all information, images and other materials for inclusion in the Client’s project, regardless of the medium, provided to Martlette is accurate and up-to-date, and Martlette may rely on this information in carrying out the services.
(c) It is expected that all text supplied has been checked for typographical and grammatical errors, and has been approved by all parties that will have a final say in the sign-off for the work. Additional expenses may be incurred for any necessary action, including, but not limited to, photography searches, media conversion, digital image processing and editing, or data entry services. The Client agrees that changes and alterations may be made to text and images (with their approval) to improve the of any items produced (no additional charges for these improvements, this is included with normal charges).
(a) The Client agrees that changes, additions and alterations requested over and above the original brief will be liable to additional charges. Each small change is often digested and where possible can be absorbed, however if the original brief continues to ‘change’, requiring additional inclusions, alterations, etc, this will impact the project’s completion time and extra charges will be applied.
(b) Corrections, changes to layout, replacement of minor text or images are normally included with any artwork charges, but adding additional content after the original brief can sometimes add significantly to time and therefore artwork charges.
(a) Martlette reserves the right to withhold starting on any project if the deposit is not paid at the time of the Client’s order, and will not be liable for missing a deadline as a result of the failure to pay the deposit.
(b) Where quoted by Martlette , turnaround times are normal target times only and Martlette accepts no liability for failure to meet these times. Martlette will use reasonable endeavors to meet deadlines.
If any items of work including information, graphic materials, photographs and original files belonging to a Client are not collected after six (6) months of the requested work being commenced, Martlette reserves the right to dispose of such material.
(a) Copyright and ownership of all original and draft s, artwork, graphics and Intellectual Property other than the final work chosen and purchased by the Client produced by Martlette remains the property of Martlette , unless otherwise stated or agreed in writing. Full copyright of the final work passes to the client when all accounts have been settled in full.
(b) Draft images may NOT be used for ANY other purpose than viewing. They may NOT be copied, edited or distributed to ANY other person or company, other than those directly in negotiation with Martlette WITHOUT prior permission from Martlette .
(c) If the Client wishes to use any original or draft s or artwork then the Client may only do so if they have received permission in writing from Marlette AND they have paid to Martlette the required invoiced amount. These separate s or artwork will only be delivered to the Client once full payment has been received by Martlette .
(d) Artwork supplied by Martlette MAY NOT be used for any other purpose than the original application, i.e. artwork for press adverts, packaging, brochures, etc, may not be used for any other project, in part or in full, at any other time.
(e) Martlette claims no copyright in material submitted for the purpose of fulfilling the Client’s instruction.
(f) The Client warrants that the Client owns or controls all rights, and has obtained all Copyright, or has permissions, consents and waivers that as are now and hereafter required for all using, editing, copying, processing, duplication and manipulation of all information and material given to Martlette for the purposes of the work for the Client.
(g) In the event that the Client has not obtained all the required permissions, consents and/or waivers the Client agrees to indemnify, protect, defend and hold harmless Martlette from any claims, demands, legal actions, damage or penalty related to any information and material given to and used by Martlette in the creation of the Client’s work.
(h) The Client also warrants that no copyright or moral rights will be infringed by Martlette carrying out the requested work.
(a) Nothing in these Terms limit, exclude or modify or purports to limit, exclude or modify the statutory consumer guarantees as provided under the Competition and Consumer Act 2010 (Cth), as well as any other implied warranties which are precluded from exclusion or modification and this Clause is only intended to limit Martlette ’s liability where the law allows.
(b) Where permitted by law: (i) The liability of Martlette will be limited to the cost of the work. (ii) Martlette (including its related entities, respective officers, employees and agents) excludes all liability (including negligence), for any personal injury or any loss or damage (including loss of opportunity); whether direct, indirect, special or consequential, arising in any way out of the work and without limiting the generality of the foregoing. (iii) Martlette is not subject to, and the Client releases Martlette from, any liability (including but not limited to consequential loss or damage) because of, inter alia: any delay in delivery or fault or defect in the work; negligent act or omission; improper use of work, operation, storage or handling of work by the Client other than accordance with any written instructions supplied with the work. (iv) Martlette will not be liable for any loss or damage to the Client or any other party including loss of income. (v) Martlette will not be liable for the cost of re-editing the work.
The Client acknowledges that Martlette has the right to use the work for promotional purposes, including but not limited to the Martlette website, YouTube account and Facebook page.
(a) The Client must notify Martlette of any disputes by email prior to the due date of payment for the work. The Client will not withhold payment of outstanding that do not relate to the dispute.
(b) In the event of a dispute arising out of these Terms or any contract, both parties must exercise reasonable endeavours to resolve the dispute including by way of mediation where appropriate.
(a) If the Client is in breach of any of these Terms, the Client agrees that it will be responsible for all of the expenses incurred by Martlette in enforcing its rights including recovering monies owed.
(b) If a default event occurs Martlette may withhold further provision of products and/or services, and all amounts outstanding to Martlette by the Client, even if not otherwise due for payment, will become immediately payable.
(c) A default event will occur if: (i) If in the sole opinion of Martlette , there is a material risk that the Client is, or will be, unable to pay amounts owing to Martlette or perform any other obligation under these Terms and Martlette gives notice in writing to the Client of its opinion (ii) the Client defaults in paying any sums due to Martlette ; (iii) the Client is an individual and becomes insolvent, bankrupt, commits any act of bankruptcy, compounds with or enters into any compromise or arrangement with its creditors; (iv) the Client is a company and has a provisional liquidator, liquidator, receiver, receiver and manager or official manager, trustee for creditors or in bankruptcy, voluntary administrator or analogous person appointed to it or its property; (v) the Client has judgment entered against it in any court and Martlette gives notice in writing to the Client that, in its sole discretion, Martlette considers it to be a default event; or (vi) a secured creditor seizes or takes possession of any collateral in the possession of the Client and Martlette gives notice in writing to the Client that, in its sole discretion, Martlette considers it to be a default event.
(a) Martlette may appropriate any payment received from the Client towards the satisfaction of any part of any debt owing or which may become owing by the Client or its related entity following an event of default event.
(b) Martlette may deduct from amounts otherwise payable to the Client any amount which is owed or may become owing by the Client under any other supply or distribution agreement entered into with the Client, or any claim which Martlette reasonably considers it has against the Client.
(c) Where the Client is a trustee, the Client acknowledges that the right of set-off contemplated by this clause binds it as trustee personally.
(d) The Client expressly warrants that it has the authority to bind its related entities for the purposes of this set-off clause and agrees that this clause may be relied upon as acquiescence of such authority in making any claim of set-off against a party and/or any member of a group company.
Martlette shall not be in default or be liable for failure to observe or perform in accordance with these Terms for any reason or cause which is outside of the reasonable control of Martlette , including without limitation, war, insurrection, riot, civil commotion, strikes, lockouts, industrial disputes, acts of god, act of governments, flood, storm, tempest, power shortages or power failure, or an inability to obtain sufficient labour, raw materials, fuel or utilities.
These terms may be changed, amended or altered in part, or in full, without warning by Martlette . It is the responsibility of the Client, and his/her staff, to read and understand these Terms.
(a) The Client must not assign any rights or benefits under these Terms unless it has obtained the prior written consent of Martlette , with such consent at the absolute discretion of Martlette .
(b) All communications from the Client to Martlette must be made in writing, including correspondence by email.
(c) Martlette is entitled to rely on orders made by any employee, agent or contractor of the Client. Such orders shall be deemed to have been made with the authority of the Client and will be binding.
(d) Martlette reserves the right to correct any errors or omissions of any kind in its offers, quotations, order confirmations or invoices, and the correction will be binding on Martlette and the Client.
(e) These Terms are governed by the laws of Victoria, Australia and each party irrevocably submits to the non-exclusive jurisdiction of the courts of Victoria.
(f) If any of these Terms are determined invalid, unlawful or unenforceable in whole or in part, such term shall be severed and the remaining terms shall continue to operate to the fullest extent permitted by law.
(g) These Terms and the quote and any alterations made in writing by Martlette constitute the entire agreement between the parties in relation to the supply of works, and supersedes all previous agreements or understandings between the parties including any inconsistent terms in any order.
All information contained in this website is intended for general information purposes only. The information is provided by Martlette. We try to keep the information up-to-date and ensure that it is correct, however, we make no warranties of any kind concerning the accuracy, completeness, suitability, reliability, or availability of the information contained in this website, or any products, services, links, or graphics that may be found on this website. Use this information at your own risk. Martlette will not be held liable for any loss or damage, or loss of data from your use of this website, or in connection with this website. This includes indirect or consequential loss or damage. Martlette has no control over websites that are linked to on this website. Those third party websites are under the control of their owners, and Martlette will not be held liable for your use of those websites. By linking to these sites, we are not endorsing or recommending any information or views expressed in the content on those sites.
Martlette is pleased to have worked with a number of clients in Geelong and district, providing quality graphic design services. See what our happy customers have to say about our design services and take a moment to read our reviews on Facebook and Google+, too.
Making a stunning first impression comes down ensuring that your physical appearance, what you say and what you do are all appropriate for the expectations of your audience. And you only ever get one shot at it. The design of your business logo and supporting materials need to make your first impression count. We are ever so grateful that that you are trusting Martlette with your design project and we can’t wait to put our creative energy to work.
The following questions are designed to collect the right information about your business and flesh out the goal of your design project. Whether your project is a logo design, website design or corporate profile design, your answers will give us a great foundation of inspiration needed to kick off a great design that will work to achieve your goals and make a strong, positive and lasting impression on your audience.
Try to give us as much information as possible and leave the creativity to Martlette!
Your logo is the most important branding element for your business. Everything stems from the logo – colours for a website, fonts for a brochure, inspiration for illustration. If we put the elements that make up visual branding into a pyramid, we’d put logos at the top. A logo is like a face for your business, instantly recognisable and one of a kind. Martlette specialises in logo design in the Geelong area, working with businesses and organisations of all sizes to produce a brand identity.
Our experienced logo designer will work with you to create a logo design for your business that’s sure to impress. We work with all kinds of industries and businesses when it comes to business logo design, including large organisations, not-for-profits, small businesses or start-ups.
Trying to choose a Geelong graphic designer to design your logo? Martlette has as a reliable, professional and personable presence on the Geelong graphic design scene. As well as logos, Martlette does display and signage designs, too. Please don’t hesitate to contact Martlette if you would like to chat about graphic design in Geelong.
Don’t worry if you are not in the Geelong region, Martlette welcomes logo design projects from just about anywhere and we have worked with clients from interstate and overseas! With today’s technology, there is sure to an appropriate communication tool to suit your needs.
As an experienced graphic designer, Martlette knows how important good packaging design is. Whether for your Geelong business or beyond, it’s imperative your product’s packaging design makes an impact.
Think about it: before you even pick up a product, its packaging has the power to draw you towards it or make you overlook it entirely!
And in today’s social media environment, beautiful packaging could mean the difference between a product selling itself or falling flat. People want to post pictures of the latest, greatest, most impactful products and packaging design is definitely part of the equation.
When you choose Marlette’s packaging design service in Geelong, you benefit from years of print, packaging and digital design experience. It is this combination of knowledge that ensures appropriate and exciting packaging for your products. Your branding, colours, fonts and graphics are all taken into account and placed effectively for maximum brand awareness and purchase interest.
And where needed, Martlette can boost your packaging design with illustration services in Geelong, too. It certainly is the small touches that finishes off any product’s packaging and helps your product stand out from the crowd; enhancing its chances of getting reposted online!
Give your product the best chance of selling itself, contact Martlette today to enquire about our graphic design services.
At Martlette, we believe the ‘visual’ aspect of a website is imperative: Your website should stand out and leave a positive impression. That’s why hiring a graphic designer to design your website is a wise business investment. When it comes to creating professional website templates for local Geelong businesses, look no further than Martlette.
We will ensure your brand, message and products are displayed appropriately and creatively online, for maximum effect across devices of all sizes. Martlette specialises in responsive, custom website design, ensuring your website looks good on phones, tablets and desktop computers! A custom website design is unique to your business and unable to be purchased by the masses. This helps your business stand out from the crowd, avoiding that mass-produced effect. When you’re taking your business to the next level, your website needs to be considered.
As well as websites, we also create artwork for digital mediums and social media. That could include creating artwork for a website logo design, email newsletter template design, making a personalised Facebook banner, Twitter background or anything else needed in the world of digital and social media design!
Contact Martlette for website design today and enjoy personalised service on your next graphic design project in Geelong.
Signs and displays help your business stand out from the crowd. Martlette provides signage and display design services in Geelong, creating custom designs to catch the attention of your target audience. Whether you need a sign for your shop front or display to promote an upcoming event, Martlette will take care of your design needs.
Our professional signage and display design service includes:
For all your print design needs in Geelong, talk to Martlette. Print-quality design starts with an experienced designer and Martlette has plenty of experience designing quality graphics for print. From business cards to brochures, catalogues to annual reports and so much more; if it’s being sent to the printers then Martlette will ensure the end result is crisp, clean and makes an impact.
Nothing looks identical on screen as it does printed and only experience can ensure that the crisp graphic that appears on screen translates well to the chosen material, whether that’s the glossy pages of a magazine or brochure, matte cardboard for business cards or otherwise.
Have you ever received a printed business card and found it difficult to read or find the information you need fast? The wrong colours, cluttered design or missing information can mean your business card gets discarded or overlooked next time your service is required. Knowing how certain colours, fonts and images translate once printed is important to ensure your printed collateral has the desired effect, whether that’s making a purchase, picking up the phone or taking action on figures presented in an annual report.
It’s this knowledge and experience that makes Martlette a top choice for print design in Geelong. Martlette also provides expert packaging design in Geelong – please enquire today.
Martlette is an expert at providing social media design for Geelong businesses. From logo and thumbnail design to banner design and graphics to use on your timeline, all your profile and posting needs will be covered with clever graphics!
Social media is meant to be ‘easy’, right? Not always. The profile picture is square, the banner image is rectangular, and many of the different social media profiles require different dimensions for each. YouTube’s channel art is ridiculously long and skinny while Twitter’s cover image is incredibly deep. How do you work with so many different sizes, ensuring your business not only has a presence, but looks professional and stands out from the crowd?
Martlette will save the day when it comes to social media design in Geelong. We will ensure your logo works with the space allowed, while creating visually compelling cover images for your profiles. We know when it comes to posting, sometimes you just need ‘something’. Interchangeable branded templates which are suitable for overlaying with images or text will help you stay on top of your social media posting. Turn to your templates when you’re lacking inspiration but need to get something out there!
If you have specific ideas, please talk to us. We’d love to create something truly inspiring for your social media profiles. Martlette also specialises in website design for Geelong businesses, completing your digital presence with experience and expertise.
Who said email marketing was easy? Convenient, targeted, effective – yes. Easy – not necessarily. Thankfully, Martlette is here to ensure your email marketing campaigns exceed expectations and deliver results, taking the headache out of your monthly, quarterly and annual online publications. This starts with the e-Newsletter template design Geelong businesses need to send attractive and effective campaigns.
We are visually driven, ensuring your e-Newsletters are easy to read, easy to absorb and better yet, inspiring! Email marketing campaigns, email templates, e-Newsletters – they seem to have many names, but one thing remains the same: bulk email should be informative and visually impactful.
How many emails hit your inbox each day, week, month? Hundreds, thousands? Sorting through emails and information can be a bland task. Thus, it’s important when you send an e-Newsletter that you consider the visual element, and don’t just dump text and links onto a page.
Martlette specialises in e-Newsletter template design for Geelong businesses. We can design one branded template or many, depending on your needs and budget. Some businesses, like retail, like to have seasonal templates set up and branded. Whether you want a template for Christmas, Easter and other notable holidays, Martlette will deliver the templates you need to effectively communicate with your audience year-round.
Part of our digital service encompasses social media design in Geelong, too. Please enquire today and turn your bulk email efforts into successful campaigns.
As a graphic artist, Martlette provides illustration in Geelong. If you work in a competitive field, then you know how hard it can be to stand out from the crowd, particularly when your competitors appear to be tech and design savvy!
Have you considered illustration services? Incredibly, illustration works well for most industries – from professional services to the not-for-profit sector, retail to education and so much more! Illustration helps tell a story in a way that might not have been done before. As a graphic artist, Martlette has experience in this area, creating custom illustrations to promote a message or even to become your brand’s mascot or hallmark.
Illustrations look great on printed collateral, websites, business cards, stationery, signs and more! We think this field of graphic art is particularly compelling because it’s so unique to your brand. Martlette’s illustrations aren’t recycled or mass-produced, they are created after consultation and consideration about your brand’s message and direction. You can rest assured the illustrations produced will become part of your business’s brand identity.
You’ve got the logo, you’ve got the website, business cards and signage – if you want to take your graphic design to the next level consider Martlette’s illustrative services in Geelong. Enquire about brand design in Geelong and district and get your business an impactful brand identity.
Brand design is one of the most important elements you can address to help build your business. Branding helps form a business’s identity and can encompass a logo, style guide, printed collateral and digital presence. Martlette provides brand design in Geelong and district, giving your organisation a professional, visual identity.
One of the most important documents produced in the brand design process is a style guide. A style guide lists fonts, sizes, colours and logo usage guidelines, to ensure consistent branding during the promotion of your organisation and even interactions between internal staff and external customers.
Martlette will happily consult with your business about brand design, recommending and producing a comprehensive style guide along with any other branded material such as logo, brochure and custom illustration.
Is your brand lacking strength? Brand awareness at a low point? Need to take your business to the next level and show a ‘grown-up’ side to your company? Brand consultation and design, along with a solid marketing strategy, is what you need to reemerge as a key competitor in your field. Martlette specialises in brand design in Geelong, servicing surrounding regions.
You might like to find out more about our graphic design service in Geelong, encompassing all your print and digital needs!
Martlette specialises in brochure and corporate profile design for Geelong businesses. Display who you are and what you do in a visually compelling format with a brochure or corporate profile. Who can resist turning the shiny pages of a freshly printed brochure? Distributing a corporate profile to your existing clients and including in new client packs is a wonderful way to introduce your company and other services to clients new and old.
A brochure has a thousand uses! A brochure can display products and prices, list services, show locations and even include client testimonials and case studies. The purpose of a brochure is to distribute information in a fast, easy, compelling format. Whether it’s a takeaway menu or how-to information guide, your brochure should be uncluttered, clear and interesting. Martlette will ensure only the most important information makes it onto your brochure, balancing images with text and colour.
When done right, a corporate profile can be a compelling document to connect customers to your brand. Martlette aims to tell a story, not just put words in a page. The combination of branding, appropriate colours, fonts, text and images will help show new, potential and existing clients who you are, what you do and why you do it. A corporate profile brochure is perfect to include in new client packs and to distribute to existing clients to showcase additional information about your organisation.
If you need corporate profile design or brochure design for any purpose, please call Martlette today. We also specialise in packaging design for Geelong businesses.
Annual reports, snore. Not anymore, thanks to Martlette! We love transforming boring old annual reports into visually compelling stories, helping drive necessary action and change. Whether your annual report is for internal use only, or distributed to stakeholders and made publicly available, there’s no need for it to be just words and figures on paper. Did you know most people are visual learners? Not only is that a fact, but it makes perfect sense – seeing is believing, after all. When you design information for visual learners it can have a significant impact on your business.
If you are trying to modernise your company, organisation or institution, a more visually compelling annual report design is a great place to start. Martlette knows how important annual reports are, particularly when sponsors and stakeholders are involved. You need to show what improved throughout the year and what needs improving, to boost your chances of further, ongoing support! This is especially important for not-for-profits that rely on donations and sponsorships to continue their good work.
An annual report design can include photos, illustrations, infographics and more. We will take your data and make it interesting by putting it into graphs and charts and pulling out key phrases and quotes to help grab the attention of your reader.
For annual report design in Geelong, contact Martlette today. You might also like to discuss our brochure design service in Geelong, which includes corporate profile design.
Graphic design: a little term that encompasses a lot. When you’re looking for professional graphic design in Geelong, Martlette knows you could need a new logo, a brochure, website design and many other services! The good news is: we provide a full suite of graphic design services in Geelong, encompassing all of this and more.
Hiring a graphic designer can be nerve-racking; what if you don’t like their style? What if they don’t like your existing branding? What if they don’t understand your business? Martlette loves answering your ‘what if’ questions and putting your mind at ease, because hiring a graphic designer shouldn’t cause a headache. We work closely with you to learn about your business, organisation or institution and happily incorporate existing branding into new collateral. The end result isn’t about personal taste, it’s about what resonates with your audience! And that’s exactly what we work to achieve.
A graphic artist wants to tell your story, using images, text, colour and texture. Martlette will stop at nothing to ensure we tell your story right, even offering custom illustration and annual report design to round out our services.
Graphic design is powerful for start-up businesses, big brands and small businesses alike. Every organisation can benefit from professional graphic design. Martlette has proudly worked with many businesses on their brand design needs in Geelong, including logo design.
Business cards offer an important insight into your business and brand, while ensuring potential collaborators and clients have fast access to your contact details. If you’ve been to any number of networking events then you’ve probably acquired your fair share of business cards, good and bad.
The good ones are memorable, thanks to a snappy, uncluttered design that makes it easy to find what you need fast. And the bad ones, well, they usually get discarded. Martlette specialises in business card design for Geelong and district businesses, ensuring the small snapshot of your business that people put in their pockets is not just likely to be kept, but referred to in a time of need!
We’ll ensure only the most relevant information makes it onto your business cards, such as your phone, web and business address. As a graphic artist, Martlette can make your business card designs even more appealing with illustration services in Geelong, or a fresh new logo.
Why don’t you give us a call to discuss your branding needs, including business card design.
As it’s our first blog post, we thought timely to share a little bit about our name, Martlette. Perhaps you have heard of the martlet bird? Well, this little bird provided inspiration for our name though we have claimed the French feminine verb ending of -ette to make this word our own.
Over the years, I have been lucky to be involved in annual report graphic design for a range of not for profit organisations and large and small businesses. I say ‘lucky’ for a reason, as I love the process of bringing what is essentially a text-heavy document ‘to life’!
What makes a great logo? In the words of an idol of mine, Mr David Airey, “a logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and/or images”. I couldn’t agree more!
Good colour management is vital to creating consistent designs and materials for your business. But getting the right colour will depend on what colour system you are using, what printing method is used, what stock you are printing on and whether your materials will be viewed online or in hard copy.
Seeing is believing! There are a few simple rules to follow when selecting images for your website, promotional brochure or annual report. Here are my top five tips for making sure the images you use, capture your message and visual brand.
Email marketing, as a networking channel was the third overall lead generation source for marketers in 2013.
Most people are deceived when it comes to understanding the power of email marketing. Those who say that emailing is no longer relevant in today’s society are wrong! People use emailing as a source of communication everyday, so why no take advantage of its current reputation by using it as part of your marketing strategy. (more…)
Website design and website development are often thought to be the same idea. As a graphic designer I often find myself explaining the difference to my clients. So, what is the difference?
Facebook is a fantastic social networking outlet for a company to get their business recognised. The layout of your Facebook page can often affect the users opinion of your business’ professionalism. There are a few simple guidelines when it comes to having a Facebook page for a business.
PowerPoint has become an excellent method of presenting a product or even your business to clients. Having a professional and practical PowerPoint presentation designed will always portray your business in a better light and show your audience that you care about how your business is presented.
Like most businesses, your business has probably grown and evolved over the years. Perhaps you have new products on offer or you have taken your business in a new direction. Perhaps your brand and logo was designed before the age of social media and doesnt really sit well in the online space. Has your brand kept up with these changes?
Keep your customers informed about your opening hours this Easter by sending them an Easter email that not only wishes them a Happy Easter, but lets them know when you are closed for business.
It’s a great way to ensure that you get a well earned break without having to worry about customers contacting you over the long weekend.
Keep your customers informed about your opening hours this Christmas by sending them an email that not only wishes them a Merry Christmas, but lets them know your opening hours over the holiday period.
It’s a great way to ensure that you get a well earned break without having to worry about customers contacting you while you take a well earned break.
Three Christmas Email Card Designs to choose from and three easy steps!
When thinking about having a logo designed for your business, it pays to be prepared and do a bit of brainstorming with your graphic designer about what sort of logo might represent your business in the best possible light. (more…)
Emailing your customers information about your current offers, events or even useful tips and tricks is a perfect way to keep your customers engaged with your business. And even better, your newsletter is the perfect vehicle to drive traffic to your website, social media channels and build your brand. (more…)
A website that is designed to be responsive means that it can adapt to all screen sizes regardless of the device its being viewed on. This enables ease of navigation and reading with minimal resizing or scrolling. There is nothing more frustrating than trying to view a non-responsive website on a mobile device, right?
Sure you can go to your local store and buy a loaf of bread, bring it home and make what ever sandwiches you like with it. After all, it’s your loaf of bread.
But when purchasing artwork and designs from your graphic designer, you may not be aware of the level of ownership you actually have over what you have purchased or what your are legally permitted to do with it.
To make a winning first impression for your organisation, your annual report is a great opportunity to do so and should be a key part of your overall marketing plan.
Infographic design in Annual Reports are visual presentations of data, information or knowledge. Think of them as the “picture book” of facts and information. They have the ability to capture an audience where words alone would fail. Design elements are used to display content in a more interesting way than words can. This can make it more easily understood by the reader.
Good graphic design requires designers spending time familiarising themselves with their clients – their likes and dislikes, their products and services, their ambitions and aspirations, their market and clientele. Research is paramount in graphic design so designers can create work that makes the right impression and stands the test of time.
When designing a new business logo, Martlette knows how important it is to follow a set of guidelines to ensure that the final logo design appeals to both the client and its target audience.
However, lets not forget that designing a logo is a “creative” process that often involves exploring new ideas, following tangents and experimenting with all sorts of concepts. So it goes without saying that having a process to follow provides your logo graphic designer with a guiding foundation from the outset.
A fresh new financial year is a great time to review the consistency of your visual brand across your online marketing materials. This includes the Social Media designs, your website design and email newsletter designs.
Take a look at your google analytics and check out how many of your website visitors are viewing your website on a mobile device (this includes mobile phones and tablets).
You currently have a website for your business, but it’s important to understand who views your website and what device its viewed from. If more than 10% are looking at your site from a mobile or tablet, then it’s time to consider responsive website design (RWD).
Website Designer Geelong
If you’ve recently started the process of establishing your new business website or even considered refreshing your existing site, chances are you have a list as long as your arm of things you want to include.
The team here are Martlette are seasoned website designers and we have put together the three most important factors to ensure that your website is a great one! (more…)
We know that your inbox is constantly filling with email newsletters from small businesses and major retailers alike! If you’re anything like us here at Martlette, some days the delete button gets a real work out as we browse the numerous email newsletters for those that catch our eye.
In a sea of email marketing received by us all every day, your email newsletter designs need to have an edge and stand out in the crowd.
Martlette have collated a bunch of simple but visually stunning email newsletter designs, offering great inspiration to anyone wanting ideas of how to improve the email newsletter designs… and ultimately get your email newsletter opened!
Visit Martlette on Pinterest to view a collection of email newsletter designs that we love and hope you do too!
If your business already has a website or is considering one, you will know how many different website designs that are out there to take inspiration from. 2014 has already seen some outstanding websites emerge on the world-wide-web and at Martlette we have loved watching the trends in website graphic design unfold.
Great website design plays an important role in creating a positive online experience for your online visitors. Having a website design that enhances user experience and provides an intuitive navigation will improve your results and ultimately have your website visitors contacting you. Below are the web design trends that we have seen rule 2014 so far.
Whether it’s a new website, a company brochure or a logo design, choosing a graphic designer can be a difficult, confusing or a nearly impossible process wherein you look at a portfolio of prior work and promise to pay for something that you’ve never seen, all with the hope that the designer captures your untold vision in perfect form
Fear not, Martlette Graphic Design in Geelong have put together four simple factors to keep consider when making your selection for your perfect graphic designer.
Good design requires both a good designer and a good client. The best way to choose the perfect graphic designer for you will always start with a strong understanding that even the most skilled designer may not deliver what you want if you have no idea what you want. However, that being said, there are many things you can, should and must ask before considering any designer for your job.
Your graphic designer will need to know who your customers are, what they want and what they like. Your graphic design will need to know whether they are designing for print or web application and where you design will appear. Think about the result you want from the design. Do you want more customer enquiries or do you want make your visual brand more consistent?
Ansel Adams – Photographer 1902-1984
And likewise, there is nothing worse than a fuzzy image of a sharp concept!
When promoting your business services online, it is increasingly becoming more and more important to use images, graphics and videos with the user in mind. Platforms like Pinterest, Instagram and YouTube are all designed to communicate to your audience using visual content. So make your images count!
Business Card Design | Geelong | Victoria
In this day of smart mobile technology, you will most certainly have asked the question more than once “do I really need a business card at all?” With Linkedin, Bump and a great number of other mobile apps that let us share information about our businesses immediately with others – you are right to ask the question.
Who else remembers swinging around and around on a Hills Hoist clothes line in the backyard when you were a kid?
Almost every home had one (and still has one!), and there’s even a famous Australian story about a Darwin family who reported that the only thing left standing after Cyclone Tracy was their Hills Hoist clothes line. The makers of the Hills Hoist is still Australian owned to this day, trading as Hills Holdings, with its famous invention listed as a National Australian Treasure.
With Australia Day just around the corner, we are reminded of some great stories behind iconic Australian brands like Hills and there are some lessons that we as small business operators can learn from their success.
Next time you are chatting with your graphic designer or website designer about the images you would like to use on your website or promotional materials, first ask yourself this simple question…
What do we want the image or photograph to SAY to our audience?
When it comes to the photography and imagery you use in printed and online promotional materials for your business, it’s not so much about having images, as it is about making sure those images to give the audience a sense of authentic meaning & true brand message.
In a world where sites like Pinterest, Esty and Instagram continue to grow in popularity, we are learning that high quality images that communicate “real” meaning to our audience are highly valued, trusted and encourage purchasing behaviour.
As a small Graphic Design Studio in sunny Geelong Victoria, Martlette is always on the look out for great tools that help us do things better and keep us organised and connected with the world… and its great when we find tools that are FREE!
We often get asked what tools we use here at Martlette and many that we have found can be used in all sorts of businesses – not just graphic design studios. So here is a list of our Top 10! We hope you find them useful!
Trello is a collaboration tool that organises your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in a process. The best thing is that its FREE and one of the easiest project management tools we have used here at Martlette! Check it out at https://trello.com/home
Dropbox is a home for all your photos, docs, videos, and files. Anything you add to Dropbox will automatically show up on all your computers, phones and even the Dropbox website — so you can access your stuff from anywhere and share with others. Martlette uses dropbox with many of its clients to share and send graphic design files and we love it! Visit https://www.dropbox.com/
LastPass remembers your passwords AND keeps them safe. We all know that our passwords should look something like this – “kQo=3oyB>”. But who’s got time to remember that?! LastPass does it for you. You install the app right into your browser (we use Chrome) and then watch the magic happen! Just don’t forget your password for LastPass and your winning! Visit https://lastpass.com/
Thinking of sending out a regular newsletter to your members or clients? MailChimp helps you design email newsletters, share them on social networks, integrate with services you already use, and track your results once you send. It’s like your own personal publishing platform. We especially love the cheeky little monkey that guides you through the process of creating your email newsletter. For most small businesses – its free!! Check it out! http://mailchimp.com/
Spotify is a commercial music streaming service, where you can browse music and playlists created by others or searched by artist, album, genre, playlist, or record label. Starting up Spotify is part of every morning routine in the Martlette studio and has us pause every now and then for a loud sing along! You can sign up for free and browse millions of songs and playlists on your computer or mobile device and if the ads get too annoying, you can upgrade for a small monthly fee. Check it out at https://www.spotify.com/au/
Viber on your desktop lets you send free messages as well as make free calls to other Viber users, on any device and network, in any country! Did I say free calls? Yes!! Free texts, calls and photo messages with fellow Viber users. It instantly integrates with your own contact list and uses your your existing WiFi, Office Internet or Mobile data plan to connect. Martlette loves Viber and uses it often to connect with interstate clients and collaborators. Check it out at http://www.viber.com/en/
Pinterest is a visual discovery tool that you can use to find ideas for all your projects and interests. We here at Martlette love Pinterest and often create boards to share solely with a client who are either here in Geelong or interstate, so that we can both gather and share ideas – creating a “Mood Board” between us for graphic design inspiration. Its a great place to gather visual ideas for almost any project. Be warned.. scrolling can seem endless and it can be very addictive!! Check it out at www.pinterest.com
Google Analytics is a service offered by Google that generates detailed statistics about your website’s traffic and traffic sources and measures conversions and sales. It’s the most widely used website statistics service and the basic service is FREE OF CHARGE! This is a must have for any business with a website and is a valuable tool when measuring the effectiveness of any campaigns or blogging efforts you are making. Martlette is always checking up on who is visiting our website, what device they are using and where they are from – and all of this helps us understand how people are finding us online. Check it out athttp://www.google.com.au/analytics/
Home to a thriving community of over 70,000 solo and micro businesses, Flying Solo is a source of information, advice and inspiration for Australian business owners. Flying Solo hosts Australia’s most active online small business discussion forums; helps soloists set up informal, local meetups around the country; stages events (Work in the Nude Day being one); partners with Government and the private sector; frequently contributes opinion and commentary to the media and gauges the pulse of the solo nation with detailed research surveys. You have the option to just sign up for free or join as a paid member for extra benefits. This is one of very few blogs and resource rich websites that Martlette enjoys reading every week!http://www.flyingsolo.com.au
Just about everything you wanted to know how to do, has been recorded, uploaded and viewed on YouTube for your learning pleasure. Whether its how to place an image correctly in a Microsoft Word Document, place a header in your Excel spreadsheet, or how to upload your first Youtube video – you’ll find a step by step guide ready to teach you how! You may even like to post your own videos! Keep on learning at www.youtube.com
Keep your customers informed about your opening hours this Easter by sending them an Easter email that not only wishes them a Happy Easter, but lets them know when you are closed for business.
It’s a great way to ensure that you get a well earned break without having to worry about customers contacting you over the long weekend.
We are incredibly proud of the recently launched “Nature Passport”, that we designed for Glastonbury Community Services and the Colac Otway Shire. The passport takes children of all ages on all sorts of adventures in the great outdoors around the Colac region and they can check off each adventure as they go.
With our busy lives and modern technology, we can easily forget the importance of exploring nature and outdoor play, visiting the local park or even going bush! Children who are able to experience natural settings have a more positive attitude, are less stressed and allows them to be imaginative and creative. Nature is great for your mind, body and soul!
Martlette provides annual report design in Geelong, helping local businesses tell their annual story and highlight their achievements. A lot can happen in a year, as almost any business owner would tell you, and an annual report allows you to take stock and appreciate the milestones. (more…)
Sending e-Newsletters is a great way to stay in touch with your customers and communicate important information about your business. However, making them look impressive and compelling is not always easy and that’s because you need a pre-designed template to choose from! (more…)
Who you are, what you do, where you do it and why, is more than words alone can convey. Create a lasting impression with professional corporate profile design in Geelong.
When you’re meeting with potential clients, leave them something more than a business card. Leave behind a corporate profile that will be hard to forget, particularly among a pile of business cards.
You’ve heard that your best source of new business is in your loyal, existing customer base. And your business has most likely collected your customer contact details and email addresses. All you need now is an eye catching, show stopping EDM or email template design and you are ready to get your marketing messages into your customer’s email inboxes!
We have to admit it. Our favourite projects often come in the multiple page variety.
Whether it’s graphic design for an annual report, research report, corporate profile, illustrated children’s book, photo book, recipe book… and the list goes on, the team at Martlette in Geelong, love to design books!
As part of the design process, it is always good to know what the printed copy will look like. We are not just talking about the paper quality, number of pages and colour palette. We also need to know how the book will be bound. There are so many options that we often find our clients daunted by the decision.
Having worked with many businesses and organisations in Geelong and beyond, on the design of branded stationery materials, Martlette has created business card designs, envelope designs, with compliment slip designs, PowerPoint presentation template designs, presentation folder designs and of course, the humble letterhead design as part of many stationery packages. A branded letterhead design has always been one of the standard “must haves” for businesses of all sizes – but in this age of electronic and online communication, is the letterhead dead?
Over the last 5 or so years, we have noticed here at Martlette that businesses in Geelong are in fact still in need of a letterhead design, however not necessarily in its traditional printed format.
Getting brand design right can be a fundamental part of how well Geelong businesses will succeed in today’s competitive environment.
While it’s excellent to have a wonderful product or service, a well thought-out and strong brand design has the power to lift your business to the next level, keeping your message precise and easy to understand and your approach consistent.
As more people switch to mobile devices to access the internet, it’s becoming increasingly important for Geelong businesses to make sure they embrace responsive website design.
A responsive website is all about optimising the experience for users, regardless of the device they’re searching on. It allows people to view and navigate their way through a site easily without having to constantly pan, scroll and resize the pages whether they are on a smart phone, a tablet or a laptop. And that’s great news for the user. It’s also great news for the business because it means those accessing their site on mobile devices won’t head to a competitor through pure frustration.
For your business to be a success, people need to know it exists. It needs to stand out from the crowd, celebrate its corporate identity and get its message across.
That’s what a quality graphic design professional in Geelong can help your business achieve. Graphic designers have many skills but if you put it simply, their job strips down to amazing communication. They can tell your business “story” in an instant, delivering your visual marketing message clearly and concisely across a range of platforms including print and web-based design.
If you are looking for a bit of helping hand with setting up your Microsoft Word letterhead template design or business report template design , then you have come to the right place.
Baubles and tinsel are out in force, carols are pumping through retail stores and it’s beginning to sound a lot like Christmas across Geelong region. So how prepared is your business? Do you need a little help in the area of graphic design when it comes to effective marketing over the festive season?
Quality graphic design can help a business soar. But what should you expect when you work with a graphic designer in Geelong?
Are you on the hunt for something unique to your business? Something different from the run-of-the-mill images that bombard us daily? If the answer’s yes, then hiring a graphic artist in Geelong is the way to go.
At Martlette, your Graphic Designer in Geelong, its important to us that a logo design means much more that just a pretty picture. All graphic design projects we create for our clients in Geelong and across Australia, are created as a result of compiling a detailed brief from our clients, conducting thorough industry research and exploring creative ways to communicate an authentic brand message.
When it came to our logo design refresh – the task was no different.
The Martlette logo had been the face of our busy Graphic Design studio since 2012. After 4 years, we felt that it needed a refresh that reflected our evolving brand and we thought this would be a great opportunity to share the original story that gave birth to our name and the little bird that give us our wings!
When you start a new business you have a long to-do list. And to be honest, it never really gets shorter when you run your own! At first though, it’s incredibly important to prioritise and decide where you will spend your start-up cash. We recommend incorporating professional graphic design from the very beginning. At Martlette, we provide this service right here in Geelong, and have worked with many start-up business owners.
Your business card can be the difference between getting and losing business. For standout business card design in Geelong, you can’t go past the expertise of Martlette.
A business card should create a lasting impression – but you want it to be the best impression possible! It should capture your business in a snapshot – reflecting your branding, services and the unique essence of your business.
No matter the industry these days, competition is red hot for customers and clients. It feels like new businesses pop up weekly in Geelong, all with new looks and ideas that consumers are often drawn to via either curiosity or crave for change. First impressions are pivotal, and the professional Geelong graphic design team at Martlette can help you change or re-brand of your logo and business collateral to keep up with the shiny, new business trying to swoop in on your business.
There’s a lot of talk these days about the demise of print and how the print industry is on its knees. Well, that might be the case for newspapers and maybe magazines but we’d have to say there’s no truth in any discussion or speculation about print when it comes to printed brochures. Requests for brochure design in our Geelong studio remain as constant as ever and brochures and corporate profile designs continue to be a large component of our graphic design work.
If your Geelong business has recently started using Xero Accounting Software, chances are you are loving the ease of the automated and streamlined platform and its many integrations on offer. It’s also quite possible that you have struggled when it comes time to customise your Xero template design for invoices, statements, receipts, purchase orders and quotations.
There are so many different file types out there and we know it can be difficult to understand the difference. Which one do you use? Which is the best file type to use and where? Surely there is not much difference between a JPG, GIF, TIFF, PNG and EPS?
Well there is a difference and if you’re not sure and you select the wrong file format for your images or logo, you will end up with a less than perfect result for your small business. And remember, first impressions count! So if your logo or images look fuzzy and unclear, chances are that this will reflect poorly in the eyes of your audience.
If you have ever wondered why your logo looks blurry, chances are the resolution of your logo is too low.
The logo artwork files provided to your Graphic Designer should be high resolution for the best possible presentation of your logo.
If you are asked to supply a high resolution logo to a printer, they are most likely needing a CMYK version of a JPG, AI, EPS or PDF logo.
RGB are often lower in resolution and are the files that may be used for websites and social media.
The words ‘font’ and ‘typeface’ are often used interchangeably, but mean different things to your average graphic designer.
A typeface is the creative design of lettering and symbols in a particular style or theme. A font is the vehicle that delivers this artwork to your desktop for use.
Your logo artwork files provided by your graphic designer should include a Style Guide for you to reference when needing guidance on using your logo artwork and associated typefaces. Details about the font used to create your logo and guidance on what secondary fonts should used, may also be included.
Following an in depth creative briefing process with our clients, we are always excited to present a selection of initial logo design concepts to a client for the first time. The initial feedback we receive is often the most valuable conversation we have in the development of a logo design, as it can identify what the client wants and doesn’t want.
There are so many different types of image files, each designed for the purpose they are destined for.
File types can be identified by their file name extension. This is the group of letters that appear after the full stop in a file name. For example yourlogo.jpg
The file type extension has been determined by the creator of the image and cannot be changed simply by typing a new extension.
A file type extension can only be changed if it is re-saved or exported as a specific file type via an appropriate computer software program.
Your audience only has so much time and attention to dedicate to your brochure, website, poster or marketing collateral. Whether your graphic design is creating your print ad designs, stationary or or business brochure, less is ALWAYS more. Your message and brand design needs to clean and pack some punch to get noticed and the way to do this is “keep it simple”.
At Martlette, we bring the most imaginative and creative designs to life to make sure your business stands out.
One of the most essential tools for promoting your business when meeting with prospective clients ‘face to face’ is your business card. We believe that the design and print quality of your business card is what makes your first impression count. What impression are you making on potential customers when you give them your business card?
Most often, an annual report regarded as a very large, wordy document that no one ever really reads and is sometimes simply completed to satisfy legal or reporting requirements for organisations.
If professionallly designed annual repors were the more common, we at Martlette believe that more people would not only read them, but would learn a great deal about organisations and their impact on the world around us. By bringing Martlette’s creativity on board for your next annual report, you can be assured that your content will be brought to life in a way that encourages your readers to digest ‘the year that was’ for your organisation.
If your business is considering a new website or polishing up some of your marketing collateral, we here at Martlette believe that this is the perfect time for you to consider a review of how well your logo and overall visual brand is performing. A great logo can last over many years, but even the most iconic brands need a refreshed design sometimes.
The corporate colour scheme you choose makes a strong statement about your company, and how it does business.
Studies have shown that colour increases brand recognition by up to 80%. This is because colour stimulates the memory, and is very effective when combined with a recognizable shape or symbol.
Since you’re more likely a business person than an artist, here are some helpful tips on picking the right palette for your logo.
As your graphic designer, a ‘call to action’ is a way of encouraging your audience (for example: someone reading your brochure, advertisement or visiting your website) to take a specific course of action based on your direct recommendation. This might be a “call now” line of text next to your phone number. Or perhaps your call to action is a “get a free quote” if would like people to email you for a quotation.
Encouraging prospective customers to undertake some kind of action as a result of seeing a recommendation on your collateral gives your designed marketing collateral a huge power boost!
Websites are no longer an option, but are a necessity for any business. No matter how small or large your aspirations are, you need a strong online presence if you want to be successful. For professional website design in Geelong, you can’t go past the proven expertise of the team at Martlette.
As graphic designers, we believe the ‘visual’ aspect of a website is imperative – ensuring your website stands out and leaves a positive impression.
You know the old sayings about how first impressions are lasting impressions, and you don’t get a second chance at a first impression? Well those are both true – especially when it comes to your business brand. Our Geelong signage design experts help boost your brand awareness and get your message out and about when it matters.
They say you have only seven seconds to make a first impression. And with our shortening attention spans seemingly reducing by the year, it’s important to make an impression on people – for all the right reasons.
Business cards should make an instant impact, leaving people with a memorable first impression of your business, and prompting them to get in touch with you. If you need to refresh your business card design in Geelong, you can’t go past Martlette.
Netowrking is an important part of every successful business – but it doesn’t matter if you make the best small talk in the world, unless you can follow it up with a great business card.
The online environment today is a truly saturated marketplace.
‘Look here’, ‘do this’ , ‘click that’, ‘scroll here’ or ‘forward this!’
Businesses everywhere are now online. Today’s expectation is that you not only have to have a strong website but that you are well represented via social media also.
The question becomes not “are you online?” but “how are you making dam sure that your business is standing out online?”
On the first Tuesday of November, the ‘race thats stops the nation’ appears on television screens across thousands of offices, schools and households at 3.00pm to watch 24 horses race to the finish line at Flemington.
The Melbourne Cup has long been celebrated by Australians with everyone putting down their tools, turning the phones to message bank, putting on a chicken and champagne lunch and of course, the running of a Melbourne Cup Sweep.
Now that we find ourselves in December (where on earth did November go!?), we are taking the time to sit back and reflect on a busy and successful 2017 in the Martlette studio. And there is plenty to be proud of!
We’ve been working on some wonderful projects with our new and long term clients – from illustrated books, social media campaigns, websites and of course business logo designs, just to name a few.
Ask your Geelong Graphic Designer how to help your business stand out and we will tell you that every business wants to stand out from the crowd – however it takes more than just a sharp logo to really make your business shine.
If you take a look at some of the Australia’s biggest brands, you will quickly notice that they consistently use the same fonts, the same colours, the same artwork elements, the same style of photography and placement of their logo. All of this does not happen by accident or coincidence. Businesses that invest in the development of a style guide and put their guide into action – get noticed!
Brand consistency – is the key to easy and fast recognition of your brand with your target audience. Your Geelong Graphic Designer will be your most valuable partner in the development of your brand style guide.
At Martlette, supporting the community in which we work and live is important to us. Each year we support one worthwhile organisation in their work by donating design services to help achieve their goals.
In 2017, we partnered with the Geelong Chamber of Commerce as a Silver Partner and loved working with them to bring their brand to life after their new logo was designed in late 2016.
This year, we have chosen to work with the Barwon Health Foundation and help them raise much needed funds for the development of the Kids Rehabilitation Centre.
Finding the perfect Graphic Designer can feel overwhelming, especially when there are so many Graphic Designers in Geelong to choose from and all with such diverse backgrounds and skills.
Achieving a strong fit between your business and your graphic designer can make all the difference to the design of your visual brand and collateral.
Here are our top 10 tips for finding a perfect fit between your business and your graphic designer:
You can tell a lot about an organisation by its annual report. Of course, clearly written and relevant information and data are essential for a professional and useful annual report. However, annual report design [link] should not be overlooked.
An annual report is a core document for any company, public authority or not-for-profit agency. It showcases your work, achievements and priorities while reaching out to your members, sponsors, donors and clients. (more…)
Finding the right fit between your business and your graphic designer is vital. You need a graphic designer that you can work with comfortably, who will listen to what you need, give constructive feedback and will ultimately help your brand and business grow.
Our clients will confirm, that you can count on Martlette Graphic Design to meet all your graphic design needs. We take the time to get to know our clients so that we can create designs that reflect their services and key brand messages.
Martlette is thrilled to have been involved in helping create a buzz around many local events over the past few years. Creating a look and image for an event allows us to unleash our creativity and discover what ideas and activities work best.
Here’s a few things we’ve learnt along the way.
When working with a not-for-profit agency, designing for impact has a whole new level of importance. The role of graphic design in fundraising cannot be understated.
Recent research shows a decline in the proportion of Australians giving to charity. Therefore, the need to grab attention and engage with people to attract donations is more critical than ever. (more…)
Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.
The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.
Selecting the right images for your website is a must. That’s why it’s important to set aside time and money to ensure you make suitable choices.
Like a shopfront, your website can be the first point of contact between your business and a potential customer or client. Making a good impression from the beginning is essential.
It goes without saying, photos or graphics used on your site should be of high standard and look professional. Don’t try saving money by taking photos yourself or creating your own graphics unless you have excellent camera skills and a creative eye.
There are numerous benefits when working as an independent graphic design company. Among those is the opportunity to expand your horizons both figuratively and literally. One such amazing opportunity came our way in 2017 when we and our friends at Ondetto Web Design were invited to work alongside several organisations on King Island to improve their branding and online presence.
Two years on, we checked in with a couple of those clients to make sure all was still going well.
Santa isn’t the only one who has to pull his boots on in the middle of the year and start planning for Christmas. If you own or manage a business, now is the time to begin work on your Christmas marketing campaign.
It’s an important event in your yearly marketing calendar and one that can deliver a swag of benefits – if you do it right. Pre-planning is the key but it can get overwhelming, unless you follow some simple steps.