Optimal Evolution

Optimal Evolution is a newly established entity that forms part of the Optimal group of companies.

I loved working with Paula and John, designing a professional visual brand identify that represented their future focused approach to their business activities.  As part of the brief, I was inspired by their desire to be seen by their target audience as

  • professional
  • clever
  • honest
  • reliable
  • trustworthy
  • people focused
  • future focused

The final design is a minimalistic and simple design that features the already established “optimal” colour palette and appeals to customers and suppliers of the business.