Jenny Washington is a Darwin-based business bookkeeper, specialising in assisting small to large businesses with keeping accurate records of their financial transactions. Martlette was engaged to create a logo that communicated trust and reliability to clients, with a focus on creating a fresh and approachable visual brand.
The Jenny Washington logo has been designed with strong consideration of her target clients in mind. Use of the uppercase and elegant typeface, together with the pages of a book to represent the ‘W’, gives the logo a pictorial representation without cluttering the overall logo with additional illustrative elements.
Blue has been selected as a colour that strongly represents freshness, quality, reliability and intelligence – which are important considerations made by potential clients for this business.