Geelong Property Inspections


Geelong Property Inspections is a business offering pre-purchase property to customers purchasing a house, providing a full condition report of the home they are planning to purchase. Martlette has been engaged to deliver graphic design services to achieve a strong visual brand for Geelong Property Inspections through the design of a logo and stationary material


Following a rigorous research phase to the logo development process and sketches representing a range of concepts that would uniquely reflect the services of this business, the final design emerged as the strongest visual representation for Geelong Property Inspections. The design integrates iconography and type to form the one logo image and uses open, modern style type faces in uppercase and lowercase, utilising the dot above the ‘i’ to illustrate the window in the house inside a open circle – representing the ‘opening up’ of a house for inspection and analysis by Geelong Property Inspections.

The ‘Yellow’ colour has a hint of warmth to give it a darker and more serious appearance, compared to the bright and vibrant feeling that true yellow gives. Together with the warm grey colour, the logo colours represent professionalism, with a cheerful and personable approach to services provided. This logo has been designed with strong consideration of the industry marketing space in mind, where many existing competitors are represented with very busy visual branding with the use of traditional serif fonts and blue, red and black colours. This logo is designed to stand out in this industry space. The placement of the business name represents strength and reliability in its clear and strong stature – with the aim to present the business in the same light to its customers.


Website design and development in collaboration with Ondetto.