Forest Values Pty Ltd provides operational management, research and marketing services to realise or add value to forest or wood processing enterprises. Martlette was engaged to design a meaningful logo for Forest Values that communicated the significant value of their highly technical services to forestry projects and enterprises.
The Forest Values logo replicates what is commonly seen on a graph of results used to communicate the economic and environmental viability of forestry projects or plantations. The two lines of the graph start at the same point and then meet again at a cross over within the graphed results, forming the shape of a stemmed leaf. The simplicity of the logo was important to allow for the logo to be seen both as the graph and as the leaf, providing a clean identifying visual brand for Forest Values.