ATOMIC Human Movement Experts
Atomic Human Movement Experts provide expert analysis and opinion regarding human motion in both criminal and non-criminal cases. This is done using principles of biomechanics, forensic biomechanics, kinesiology and other human movement related fields. Martlette was engaged to design a strong, bold logo that would communicate the professional and reliable services provided by ATOMIC, using strong colours and illustrating the focus on the anatomy of the human body.
The final logo for Atomic achieved the strong visual presence requested by the client, incorporating an illustration of the human body in an ‘anatomically neutral’ position as the “i” in the main typeface of the logo. Colour and typeface selections were chosen to resinate with Atomics key target audiences including prosecutors, police officers and legal professionals. Martlette has also completed the website design, postcard design and advertisement design for Atomic, which showcases their strong visual brand in print and on screen.
Website designed and developed in collaboration with Ondetto