AF Tax and Accounting
Located in the CBD of Geelong, Victoria, AF Tax and Accounting came to Martlette as a new business, needing a strong and recognisable brand to a target audience of small local businesses owners. A detailed brief was developed that narrowed the design parameters to a colour palette of red, white and dark grey and an abstract representation of the name as the icon element of the logo mark. The logo needed to be designed with stationery, signage and a future website placement in mind.
The AF Tax logo created represents strength and reliability with a focus on affordability and reliability. Using the letters A and F, the logo gives the impression of ‘giving freedom’ to businesses in need of accounting services. Martlette has designed a suite of stationery for AF Tax, as well as signage and artwork/images for a website build.