As your graphic designer, a ‘call to action’ is a way of encouraging your audience (for example: someone reading your brochure, advertisement or visiting your website) to take a specific course of action based on your direct recommendation. This might be a “call now” line of text next to your phone number. Or perhaps your call to action is a “get a free quote” if would like people to email you for a quotation.
Encouraging prospective customers to undertake some kind of action as a result of seeing a recommendation on your collateral gives your designed marketing collateral a huge power boost!
Most often, an annual report regarded as a very large, wordy document that no one ever really reads and is sometimes simply completed to satisfy legal or reporting requirements for organisations.
If professionallly designed annual repors were the more common, we at Martlette believe that more people would not only read them, but would learn a great deal about organisations and their impact on the world around us. By bringing Martlette’s creativity on board for your next annual report, you can be assured that your content will be brought to life in a way that encourages your readers to digest ‘the year that was’ for your organisation.
Your audience only has so much time and attention to dedicate to your brochure, website, poster or marketing collateral. Whether your graphic design is creating your print ad designs, stationary or or business brochure, less is ALWAYS more. Your message and brand design needs to clean and pack some punch to get noticed and the way to do this is “keep it simple”.
If your business is considering a new website or polishing up some of your marketing collateral, we here at Martlette believe that this is the perfect time for you to consider a review of how well your logo and overall visual brand is performing. A great logo can last over many years, but even the most iconic brands need a refreshed design sometimes.
The corporate colour scheme you choose makes a strong statement about your company, and how it does business.
Studies have shown that colour increases brand recognition by up to 80%. This is because colour stimulates the memory, and is very effective when combined with a recognizable shape or symbol.
Since you’re more likely a business person than an artist, here are some helpful tips on picking the right palette for your logo.