Martlette Blog

Your Geelong Graphic Designers Guide to Book and Document Binding

4 April 2018

We have to admit it.  Our favourite projects often come in the multiple page variety.

Whether it’s graphic design for an annual report, research report, corporate profile, illustrated children’s book, photo book, recipe book… and the list goes on, the team at Martlette in Geelong, love to design books!

As part of the design process, it is always good to know what the printed copy will look like.  We are not just talking about the paper quality, number of pages and colour palette.  We also need to know how the book will be bound.  There are so many options that we often find our clients daunted by the decision.

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Ask your Geelong Graphic Designer:  What is a brand style guide? And why do I need one?

14 January 2018

Ask your Geelong Graphic Designer how to help your business stand out and we will tell you that every business wants to stand out from the crowd – however it takes more than just a sharp logo to really make your business shine.

If you take a look at some of the Australia’s biggest brands, you will quickly notice that they consistently use the same fonts, the same colours, the same artwork elements, the same style of photography and placement of their logo.  All of this does not happen by accident or coincidence.  Businesses that invest in the development of a style guide and put their guide into action – get noticed!

Brand consistency – is the key to easy and fast recognition of your brand with your target audience. Your Geelong Graphic Designer will be your most valuable partner in the development of your brand style guide.

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2017 A Year in Review

11 December 2017 Geelong Graphic Designer

Now that we find ourselves in December (where on earth did November go!?), we are taking the time to sit back and reflect on a busy and successful 2017 in the Martlette studio.  And there is plenty to be proud of!

We’ve been working on some wonderful projects with our new and long term clients – from illustrated books, social media campaigns, websites and of course business logo designs, just to name a few.

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2017 Melbourne Cup Sweep Kit

5 November 2017 2017 Melbourne Cup Sweep Template

On the first Tuesday of November, the ‘race thats stops the nation’ appears on television screens across thousands of offices, schools and households at 3.00pm to watch 24 horses race to the finish line at Flemington.

The Melbourne Cup has long been celebrated by Australians with everyone putting down their tools, turning the phones to message bank, putting on a chicken and champagne lunch and of course, the running of a Melbourne Cup Sweep.

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Brand Yourself and Your Business with Photographs. Guest article by Sara Taylor Photography

7 August 2017 Sara Taylor Photography

The online environment today is a truly saturated marketplace.

‘Look here’, ‘do this’ , ‘click that’, ‘scroll here’ or ‘forward this!’

Businesses everywhere are now online. Today’s expectation is that you not only have to have a strong website but that you are well represented via social media also.

The question becomes not “are you online?” but “how are you making dam sure that your business is standing out online?”

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