Martlette Blog

Website Designer Geelong

17 September 2013

Website design vs website development


Website design and website development are often thought to be the same idea. As a graphic designer I often find myself explaining the difference to my clients. So, what is the difference?

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Five tips for selecting images for your website or promotional material

10 July 2013

Website and Digital Design Geelong


Seeing is believing! There are a few simple rules to follow when selecting images for your website, promotional brochure or annual report.  Here are my top five tips for making sure the images you use, capture your message and visual brand.

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True colours

22 May 2013

Graphic Designer and Logo Designer Geelong


Good colour management is vital to creating consistent designs and materials for your business. But getting the right colour will depend on what colour system you are using, what printing method is used, what stock you are printing on and whether your materials will be viewed online or in hard copy.

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Logo Designer Geelong

6 May 2013

Your logo vs your brand


What makes a great logo? In the words of an idol of mine, Mr David Airey, “a logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and/or images”. I couldn’t agree more!

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Annual Report Graphic Designer Geelong

2 May 2013

Five tips for a standout annual report design


Over the years, I have been lucky to be involved in annual report graphic design for a range of not for profit organisations and large and small businesses.  I say ‘lucky’ for a reason, as I love the process of bringing what is essentially a text-heavy document ‘to life’!

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