Martlette Blog

Email Marketing Template Design

19 September 2013

The power of email marketing

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Email marketing, as a networking channel was the third overall lead generation source for marketers in 2013.

Most people are deceived when it comes to understanding the power of email marketing. Those who say that emailing is no longer relevant in today’s society are wrong! People use emailing as a source of communication everyday, so why no take advantage of its current reputation by using it as part of your marketing strategy. Continue reading

Website Designer Geelong

17 September 2013

Website design vs website development

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Website design and website development are often thought to be the same idea. As a graphic designer I often find myself explaining the difference to my clients. So, what is the difference?

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Five tips for selecting images for your website or promotional material

10 July 2013

Website and Digital Design Geelong

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Seeing is believing! There are a few simple rules to follow when selecting images for your website, promotional brochure or annual report.  Here are my top five tips for making sure the images you use, capture your message and visual brand.

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True colours

22 May 2013

Graphic Designer and Logo Designer Geelong

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Good colour management is vital to creating consistent designs and materials for your business. But getting the right colour will depend on what colour system you are using, what printing method is used, what stock you are printing on and whether your materials will be viewed online or in hard copy.

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Logo Designer Geelong

6 May 2013

Your logo vs your brand

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What makes a great logo? In the words of an idol of mine, Mr David Airey, “a logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and/or images”. I couldn’t agree more!

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