Martlette Blog

True colours

22 May 2013

Graphic Designer and Logo Designer Geelong

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Good colour management is vital to creating consistent designs and materials for your business. But getting the right colour will depend on what colour system you are using, what printing method is used, what stock you are printing on and whether your materials will be viewed online or in hard copy.

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Logo Designer Geelong

6 May 2013

Your logo vs your brand

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What makes a great logo? In the words of an idol of mine, Mr David Airey, “a logo is not just a mark – it reflects a business’s commercial brand through the use of shape, fonts, colour, and/or images”. I couldn’t agree more!

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Annual Report Graphic Designer Geelong

2 May 2013

Five tips for a standout annual report design

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Over the years, I have been lucky to be involved in annual report graphic design for a range of not for profit organisations and large and small businesses.  I say ‘lucky’ for a reason, as I love the process of bringing what is essentially a text-heavy document ‘to life’!

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The story behind our name

14 February 2013

As it’s our first blog post, we thought timely to share a little bit about our name, Martlette. Perhaps you have heard of the martlet bird? Well, this little bird provided inspiration for our name though we have claimed the French feminine verb ending of -ette to make this word our own.

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