Category: Studio Update
The latest from the studio..
from interior designers, to the land of gourmet cheese and beef, to local surf board sale events!
At Martlette, supporting the community in which we work and live is important to us. Each year we support one worthwhile organisation in their work by donating design services to help achieve their goals.
In 2017, we partnered with the Geelong Chamber of Commerce as a Silver Partner and loved working with them to bring their brand to life after their new logo was designed in late 2016.
This year, we have chosen to work with the Barwon Health Foundation and help them raise much needed funds for the development of the Kids Rehabilitation Centre.
Now that we find ourselves in December (where on earth did November go!?), we are taking the time to sit back and reflect on a busy and successful 2017 in the Martlette studio. And there is plenty to be proud of!
At Martlette, your Graphic Designer in Geelong, its important to us that a logo design means much more that just a pretty picture. All graphic design projects we create for our clients in Geelong and across Australia, are created as a result of compiling a detailed brief from our clients, conducting thorough industry research and exploring creative ways to communicate an authentic brand message.
When it came to our logo design refresh – the task was no different.
The Martlette logo had been the face of our busy Graphic Design studio since 2012. After 4 years, we felt that it needed a refresh that reflected our evolving brand and we thought this would be a great opportunity to share the original story that gave birth to our name and the little bird that give us our wings!
As it’s our first blog post, we thought timely to share a little bit about our name, Martlette. Perhaps you have heard of the martlet bird? Well, this little bird provided inspiration for our name though we have claimed the French feminine verb ending of -ette to make this word our own.