Category: Print Design

Ditch DIY – Why Smart Tradies value professional Graphic Design and Marketing

7 April 2019

Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.

The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.

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Creating foundations for fundraising through graphic design

20 March 2019 Fundraising Graphic Design - 2019 World's Longest Lunch, Geelong

When working with a not-for-profit agency, designing for impact has a whole new level of importance. The role of graphic design in fundraising cannot be understated.

Recent research shows a decline in the proportion of Australians giving to charity. Therefore, the need to grab attention and engage with people to attract donations is more critical than ever. Continue reading

Why Annual Reports are Windows into Organisations’ Souls

25 February 2019 Annual Report Design Geelong - Geelong Chamber of Commerce 2017 Annual Report

You can tell a lot about an organisation by its annual report. Of course, clearly written and relevant information and data are essential for a professional and useful annual report. However, annual report design [link] should not be overlooked.

An annual report is a core document for any company, public authority or not-for-profit agency. It showcases your work, achievements and priorities while reaching out to your members, sponsors, donors and clients. Continue reading

Geelong Graphic Designer Martlette – 2018 Design Partner for the Barwon Health Foundation

18 April 2018

At Martlette, supporting the community in which we work and live is important to us.  Each year we support one worthwhile organisation in their work by donating design services to help achieve their goals.

In 2017, we partnered with the Geelong Chamber of Commerce as a Silver Partner and loved working with them to bring their brand to life after their new logo was designed in late 2016.

This year, we have chosen to work with the Barwon Health Foundation and help them raise much needed funds for the development of the Kids Rehabilitation Centre.

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Your Geelong Graphic Designers Guide to Book and Document Binding

4 April 2018

We have to admit it.  Our favourite projects often come in the multiple page variety.

Whether it’s graphic design for an annual report, research report, corporate profile, illustrated children’s book, photo book, recipe book… and the list goes on, the team at Martlette in Geelong, love to design books!

As part of the design process, it is always good to know what the printed copy will look like.  We are not just talking about the paper quality, number of pages and colour palette.  We also need to know how the book will be bound.  There are so many options that we often find our clients daunted by the decision.

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