Category: Business Tips

Ditch DIY – Why Smart Tradies value professional Graphic Design and Marketing

7 April 2019

Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.

The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.

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How to choose the perfect Graphic Designer for your Geelong business

10 August 2018

Finding the perfect Graphic Designer can feel overwhelming, especially when there are so many Graphic Designers in Geelong to choose from and all with such diverse backgrounds and skills.

Achieving a strong fit between your business and your graphic designer can make all the difference to the design of your visual brand and collateral.

Here are our top 10 tips for finding a perfect fit between your business and your graphic designer:

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Your EDM and Email Template Designer in Geelong

30 May 2018

You’ve heard that your best source of new business is in your loyal, existing customer base.  And your business has most likely collected your customer contact details and email addresses.  All you need now is an eye catching, show stopping EDM or email template design and you are ready to get your marketing messages into your customer’s email inboxes!

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Your Geelong Graphic Designers Guide to Book and Document Binding

4 April 2018

We have to admit it.  Our favourite projects often come in the multiple page variety.

Whether it’s graphic design for an annual report, research report, corporate profile, illustrated children’s book, photo book, recipe book… and the list goes on, the team at Martlette in Geelong, love to design books!

As part of the design process, it is always good to know what the printed copy will look like.  We are not just talking about the paper quality, number of pages and colour palette.  We also need to know how the book will be bound.  There are so many options that we often find our clients daunted by the decision.

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Ask your Geelong Graphic Designer:  What is a brand style guide? And why do I need one?

14 January 2018

Ask your Geelong Graphic Designer how to help your business stand out and we will tell you that every business wants to stand out from the crowd – however it takes more than just a sharp logo to really make your business shine.

If you take a look at some of the Australia’s biggest brands, you will quickly notice that they consistently use the same fonts, the same colours, the same artwork elements, the same style of photography and placement of their logo.  All of this does not happen by accident or coincidence.  Businesses that invest in the development of a style guide and put their guide into action – get noticed!

Brand consistency – is the key to easy and fast recognition of your brand with your target audience. Your Geelong Graphic Designer will be your most valuable partner in the development of your brand style guide.

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