Category: Business Tips

Choosing the Right Images for Your Website

27 May 2019 Choosing images for your website - graphic design Geelong

Selecting the right images for your website is a must. That’s why it’s important to set aside time and money to ensure you make suitable choices.

Like a shopfront, your website can be the first point of contact between your business and a potential customer or client. Making a good impression from the beginning is essential.

It goes without saying, photos or graphics used on your site should be of high standard and look professional. Don’t try saving money by taking photos yourself or creating your own graphics unless you have excellent camera skills and a creative eye.

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Ditch DIY – Why Smart Tradies value professional Graphic Design and Marketing

7 April 2019 Graphic Design for trades Geelong

Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.

The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.

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How to choose the perfect Graphic Designer for your Geelong business

10 August 2018

Finding the perfect Graphic Designer can feel overwhelming, especially when there are so many Graphic Designers in Geelong to choose from and all with such diverse backgrounds and skills.

Achieving a strong fit between your business and your graphic designer can make all the difference to the design of your visual brand and collateral.

Here are our top 10 tips for finding a perfect fit between your business and your graphic designer:

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Your EDM and Email Template Designer in Geelong

30 May 2018

You’ve heard that your best source of new business is in your loyal, existing customer base.  And your business has most likely collected your customer contact details and email addresses.  All you need now is an eye catching, show stopping EDM or email template design and you are ready to get your marketing messages into your customer’s email inboxes!

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Your Geelong Graphic Designers Guide to Book and Document Binding

4 April 2018

We have to admit it.  Our favourite projects often come in the multiple page variety.

Whether it’s graphic design for an annual report, research report, corporate profile, illustrated children’s book, photo book, recipe book… and the list goes on, the team at Martlette in Geelong, love to design books!

As part of the design process, it is always good to know what the printed copy will look like.  We are not just talking about the paper quality, number of pages and colour palette.  We also need to know how the book will be bound.  There are so many options that we often find our clients daunted by the decision.

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