Category: Brand Identity

Ditch DIY – Why Smart Tradies value professional Graphic Design and Marketing

7 April 2019 Graphic Design for trades Geelong

Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.

The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.

Continue reading

Ask your Geelong Graphic Designer:  What is a brand style guide? And why do I need one?

14 January 2018

Ask your Geelong Graphic Designer how to help your business stand out and we will tell you that every business wants to stand out from the crowd – however it takes more than just a sharp logo to really make your business shine.

If you take a look at some of the Australia’s biggest brands, you will quickly notice that they consistently use the same fonts, the same colours, the same artwork elements, the same style of photography and placement of their logo.  All of this does not happen by accident or coincidence.  Businesses that invest in the development of a style guide and put their guide into action – get noticed!

Brand consistency – is the key to easy and fast recognition of your brand with your target audience. Your Geelong Graphic Designer will be your most valuable partner in the development of your brand style guide.

Continue reading

Brand Yourself and Your Business with Photographs. Guest article by Sara Taylor Photography

7 August 2017 Sara Taylor Photography

The online environment today is a truly saturated marketplace.

‘Look here’, ‘do this’ , ‘click that’, ‘scroll here’ or ‘forward this!’

Businesses everywhere are now online. Today’s expectation is that you not only have to have a strong website but that you are well represented via social media also.

The question becomes not “are you online?” but “how are you making dam sure that your business is standing out online?”

Continue reading

Business card design making an impression in Geelong

1 August 2017

Business cards should make an instant impact, leaving people with a memorable first impression of your business, and prompting them to get in touch with you. If you need to refresh your business card design in Geelong, you can’t go past Martlette.

Netowrking is an important part of every successful business – but it doesn’t matter if you make the best small talk in the world, unless you can follow it up with a great business card.

Continue reading

Geelong signage design boosts brand awareness

23 June 2017

You know the old sayings about how first impressions are lasting impressions, and you don’t get a second chance at a first impression? Well those are both true – especially when it comes to your business brand. Our Geelong signage design experts help boost your brand awareness and get your message out and about when it matters.

They say you have only seven seconds to make a first impression. And with our shortening attention spans seemingly reducing by the year, it’s important to make an impression on people – for all the right reasons.

Continue reading