Yearly Archive: 2016
At Martlette, we bring the most imaginative and creative designs to life to make sure your business stands out.
One of the most essential tools for promoting your business when meeting with prospective clients ‘face to face’ is your business card. We believe that the design and print quality of your business card is what makes your first impression count. What impression are you making on potential customers when you give them your business card?
The words ‘font’ and ‘typeface’ are often used interchangeably, but mean different things to your average graphic designer.
A typeface is the creative design of lettering and symbols in a particular style or theme. A font is the vehicle that delivers this artwork to your desktop for use.
Your logo artwork files provided by your graphic designer should include a Style Guide for you to reference when needing guidance on using your logo artwork and associated typefaces. Details about the font used to create your logo and guidance on what secondary fonts should used, may also be included.
There are so many different types of image files, each designed for the purpose they are destined for.
File types can be identified by their file name extension. This is the group of letters that appear after the full stop in a file name. For example yourlogo.jpg
The file type extension has been determined by the creator of the image and cannot be changed simply by typing a new extension.
A file type extension can only be changed if it is re-saved or exported as a specific file type via an appropriate computer software program.
Following an in depth creative briefing process with our clients, we are always excited to present a selection of initial logo design concepts to a client for the first time. The initial feedback we receive is often the most valuable conversation we have in the development of a logo design, as it can identify what the client wants and doesn’t want.
If you have ever wondered why your logo looks blurry, chances are the resolution of your logo is too low.
The logo artwork files provided to your Graphic Designer should be high resolution for the best possible presentation of your logo.
If you are asked to supply a high resolution logo to a printer, they are most likely needing a CMYK version of a JPG, AI, EPS or PDF logo.
RGB are often lower in resolution and are the files that may be used for websites and social media.