Martlette Blog

What is a Graphic Designer?

12 August 2020 Martlette Graphic Design

While working as a Graphic Designer for the last 15 years, I have been lucky to talk with prospective, new and existing clients everyday about their design needs and projects they would like me to work on for their businesses.  The one thing that they all have in common, is that no one has the same definition of what a graphic designer is.

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Graphic Design and Logo Design – The Process

15 June 2020 The Graphic Design Process with Martlette

Working with a Graphic Designer for the first time, might be a little daunting if you are not familiar with how the process will flow.  It is so important that you know what to expect from the outset and how you can contribute to the design process, so that your design project results in a powerful brand message for your business or organisation.

Communicating with you at every step of the creative process ensures that we are on the same page and working together to ensure the best design outcome for you and your business. My ultimate goal is to create a design that will be a long lasting investment for your business.

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How working from home for over 15 years has prepared me for 2020.

14 April 2020

It’s a strange world we now find ourselves living and working in, with many of us moving our daily work life into our homes as we stay isolated and safe.

We may be sharing make-shift office space with our partners, sharing the wifi with teens, making sure young children are supervised and kept entertained, ensuring homework is completed on time, conducting meetings online and all the while missing the ‘team’ feel of the usual working environment.

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Why Annual Reports are Windows into Organisations’ Souls

2 March 2020

Annual Report Design Geelong

You can tell a lot about an organisation by its annual report. Of course, clearly written and relevant information and data are essential for a professional and useful annual report. However, annual report design should not be overlooked.

An annual report is a core document for any company, public authority or not-for-profit agency. It showcases your work, achievements and priorities while reaching out to your members, sponsors, donors and clients. Continue reading

Ditch DIY – Why Smart Tradies value professional Graphic Design and Marketing

2 February 2020

Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.

The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.

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