Santa isn’t the only one who has to pull his boots on in the middle of the year and start planning for Christmas. If you own or manage a business, now is the time to begin work on your Christmas marketing campaign.
It’s an important event in your yearly marketing calendar and one that can deliver a swag of benefits – if you do it right. Pre-planning is the key but it can get overwhelming, unless you follow some simple steps.
There are numerous benefits when working as an independent graphic design company. Among those is the opportunity to expand your horizons both figuratively and literally. One such amazing opportunity came our way in 2017 when we and our friends at Ondetto Web Design were invited to work alongside several organisations on King Island to improve their branding and online presence.
Two years on, we checked in with a couple of those clients to make sure all was still going well.
Selecting the right images for your website is a must. That’s why it’s important to set aside time and money to ensure you make suitable choices.
Like a shopfront, your website can be the first point of contact between your business and a potential customer or client. Making a good impression from the beginning is essential.
It goes without saying, photos or graphics used on your site should be of high standard and look professional. Don’t try saving money by taking photos yourself or creating your own graphics unless you have excellent camera skills and a creative eye.
Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.
The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.
When working with a not-for-profit agency, designing for impact has a whole new level of importance. The role of graphic design in fundraising cannot be understated.
Recent research shows a decline in the proportion of Australians giving to charity. Therefore, the need to grab attention and engage with people to attract donations is more critical than ever. Continue reading