Selecting the right images for your website is a must. That’s why it’s important to set aside time and money to ensure you make suitable choices.
Like a shopfront, your website can be the first point of contact between your business and a potential customer or client. Making a good impression from the beginning is essential.
It goes without saying, photos or graphics used on your site should be of high standard and look professional. Don’t try saving money by taking photos yourself or creating your own graphics unless you have excellent camera skills and a creative eye.
Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.
The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.
When working with a not-for-profit agency, designing for impact has a whole new level of importance. The role of graphic design in fundraising cannot be understated.
Recent research shows a decline in the proportion of Australians giving to charity. Therefore, the need to grab attention and engage with people to attract donations is more critical than ever. Continue reading
You can tell a lot about an organisation by its annual report. Of course, clearly written and relevant information and data are essential for a professional and useful annual report. However, annual report design [link] should not be overlooked.
An annual report is a core document for any company, public authority or not-for-profit agency. It showcases your work, achievements and priorities while reaching out to your members, sponsors, donors and clients. Continue reading
Finding the perfect Graphic Designer can feel overwhelming, especially when there are so many Graphic Designers in Geelong to choose from and all with such diverse backgrounds and skills.
Achieving a strong fit between your business and your graphic designer can make all the difference to the design of your visual brand and collateral.
Here are our top 10 tips for finding a perfect fit between your business and your graphic designer: