Martlette Blog

How to Sell an Island

30 June 2019 Marketing King Island - Graphic Design and Website Design

There are numerous benefits when working as an independent graphic design company. Among those is the opportunity to expand your horizons both figuratively and literally. One such amazing opportunity came our way in 2017 when we and our friends at Ondetto Web Design were invited to work alongside several organisations on King Island to improve their branding and online presence.

Two years on, we checked in with a couple of those clients to make sure all was still going well.

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Choosing the Right Images for Your Website

27 May 2019 Choosing images for your website - graphic design Geelong

Selecting the right images for your website is a must. That’s why it’s important to set aside time and money to ensure you make suitable choices.

Like a shopfront, your website can be the first point of contact between your business and a potential customer or client. Making a good impression from the beginning is essential.

It goes without saying, photos or graphics used on your site should be of high standard and look professional. Don’t try saving money by taking photos yourself or creating your own graphics unless you have excellent camera skills and a creative eye.

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Ditch DIY – Why Smart Tradies value professional Graphic Design and Marketing

7 April 2019 Graphic Design for trades Geelong

Long gone are the days when a tradesperson could rely on a Yellow Pages ad and a few notices in local classifieds to attract business. Like any other businessperson, successful tradies understand the need to present a professional image.

The ‘do-it-yourself’ approach won’t get the results you’re after. You can’t rely on a cut-price logo bought from an online site; a business card design that looks like everyone else’s; and a website scraped together from a brochure and a few stock photos.

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Creating foundations for fundraising through graphic design

20 March 2019 Fundraising Graphic Design - 2019 World's Longest Lunch, Geelong

When working with a not-for-profit agency, designing for impact has a whole new level of importance. The role of graphic design in fundraising cannot be understated.

Recent research shows a decline in the proportion of Australians giving to charity. Therefore, the need to grab attention and engage with people to attract donations is more critical than ever. Continue reading

Why Annual Reports are Windows into Organisations’ Souls

25 February 2019 Annual Report Design Geelong - Geelong Chamber of Commerce 2017 Annual Report

You can tell a lot about an organisation by its annual report. Of course, clearly written and relevant information and data are essential for a professional and useful annual report. However, annual report design [link] should not be overlooked.

An annual report is a core document for any company, public authority or not-for-profit agency. It showcases your work, achievements and priorities while reaching out to your members, sponsors, donors and clients. Continue reading