Martlette News

Geelong signage design boosts brand awareness

23 June 2017

You know the old sayings about how first impressions are lasting impressions, and you don’t get a second chance at a first impression? Well those are both true – especially when it comes to your business brand. Our Geelong signage design experts help boost your brand awareness and get your message out and about when it matters.

They say you have only seven seconds to make a first impression. And with our shortening attention spans seemingly reducing by the year, it’s important to make an impression on people – for all the right reasons.

Your advertisements are often the first impression someone receives about your business – so it’s super-important to make it a positive experience.

Do you want to stand out from the crowd?

Of course you do! Our professional signage and display design services help create brand awareness across all touchpoints, and that all-important positive experience for the customer.

No matter whether it’s online or offline, indoor or outdoor – we know how to create a positive, lasting experience for customers.

Successful signage design works on multiple levels, telling a compelling story.

Striking visuals catch the attention of passers-by. Communicating the important things people want to know about your business, including your logo, address, website, phone number and services creates brand consistency and fluency across mediums.

At Martlette we can work with you to create unique, eye-catching advertising, from hats, stickers and other merchandise, to mail-outs, posters and promotional banners. No matter the touchpoint, we create attention-grabbing signage that follows-up on its promises, conveying reliability and value.

If you want to stand out from the crowd, create brand awareness and develop brand loyalty, contact us to discuss your signage or display design needs.

What is a call to action?

28 May 2017

As your graphic designer, a ‘call to action’ is a way of encouraging your audience (for example: someone reading your brochure, advertisement or visiting your website) to take a specific course of action based on your direct recommendation.  This might be a “call now” line of text next to your phone number. Or perhaps your call to action is a “get a free quote” if would like people to email you for a quotation.

Encouraging prospective customers to undertake some kind of action as a result of seeing a recommendation on your collateral gives your designed marketing collateral a huge power boost!

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Annual Report Graphic Design Geelong

22 April 2017

Most often, an annual report regarded as a very large, wordy document that no one ever really reads and is sometimes simply completed to satisfy legal or reporting requirements for organisations.

If professionallly designed annual repors were the more common, we at Martlette believe that more people would not only read them, but would learn a great deal about organisations and their impact on the world around us. By bringing Martlette’s creativity on board for your next annual report, you can be assured that your content will be brought to life in a way that encourages your readers to digest ‘the year that was’ for your organisation.

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Less is ALWAYS more…

3 March 2017

Your audience only has so much time and attention to dedicate to your brochure, website, poster or marketing collateral.  Whether your graphic design is creating your print ad designs, stationary or or business brochure, less is ALWAYS more. Your message and brand design needs to clean and pack some punch to get noticed and the way to do this is “keep it simple”.

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Your Geelong graphic designer asks “Does your Logo Design need a refresh?”

5 February 2017

If your business is considering a new website or polishing up some of your marketing collateral, we here at Martlette believe that this is the perfect time for you to consider a review of how well your logo and overall visual brand is performing.   A great logo can last over many years, but even the most iconic brands need a refreshed design sometimes.

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